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    Under Armour Drops Out

    By
    Nov 18, 2020 | 09:03 pm
    UPDATED Nov 18, 2020 | 10:16 pm
    Cincinnati
    Sam Greene-USA TODAY NETWORK

    Under Armour will pay $9.75 million to exit its 10-year, $50 million deal with Cincinnati five years before it was set to expire.

    Earlier this year, the company made headlines as it tried to leave its 15-year, $280 million deal with UCLA and its 10-year, $85.6 million deal with Cal. 

    But, UCLA Is Standing Firm:

    • In August, the school sued Under Armour for $200 million in damages.
    • Now, UCLA is covering the company’s logo on jerseys with a “Stand Together” patch.

    From UA’s Perspective: “We’ve continued to make tough decisions across our business to ensure that our base is stable, and we have the agility to return to profitability in the near term,” Under Armour President and CEO Patrik Frisk said during the company’s third quarter earnings call.

    Under Armour beat third quarter expectations, but projects a full-year double-digit decrease in revenue. The company’s shares are down 25% year-to-date.

    UA Collegiate Apparel Deals Include: Auburn, Boston College, Maryland, Navy, Notre Dame, Texas Tech, Utah, and Wisconsin.

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