• Loading stock data...
Tuesday, September 16, 2025

UFC, WWE Eye Unified Future As $21B Merger Closes

  • The UFC and WWE will merge into TKO Holdings this week, valued at $21 billion.
  • Endeavor will have majority control of the company that will let UFC and WWE operate independently.
Aaron Meullion-USA TODAY Sports

Beyond the basic premise of fighting, the UFC and WWE don’t have all that much in common.

One is a brutal, no-holds-barred sport featuring some of the most fearless humans in the world. The other is one of the most successful scripted operations in sports entertainment powered by personalities with global star power.

But this week, the two will become one. On Tuesday, UFC — by way of parent company Endeavor, and WWE — expect to close their merger to combine the two entities into TKO Holdings. 

The new company, which will begin trading on the New York Stock Exchange, will be valued at $21 billion. Endeavor will control 51% of TKO, with WWE controlling the other 49%.

What Does The Merger Mean?

At the outset, not much will change. Dana White will keep running the UFC, and WWE president Nick Khan will continue in his role. 

But looking ahead, both properties have major events and key media deals to negotiate.

Last month, tickets for WrestleMania 40 in April 2024 broke the all-time WWE gate record of $21.5 million less than 24 hours after going on sale. Meanwhile, speculation is mounting about who could fight at UFC 300 next spring — in what will be a monumental and lucrative event for the fighting promotion.

Further ahead, the UFC’s deal with ESPN+ expires in 2025, and the WWE’s respective media deals for SmackDown and Raw with Fox and USA Network are set to end in 2024.
There has been speculation the new TKO could create a singular streaming service to house some or all UFC/WWE content.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 27, 2025; Chicago, Illinois, USA; Injured Indiana Fever guard Caitlin Clark (22) looks on from the bench during the first half of a basketball game against the Chicago Sky at United Center.

WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence

Caitlin Clark played in just 13 of 44 regular-season games.
Las Vegas Aces

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.

Ken Rosenthal: I Apologized to Photog After Knocking Him Over

Rosenthal backpedaled into the photographer to avoid a Gatorade shower.

Crawford-Alvarez Bout Draws Biggest Crowd in Vegas Boxing History

Record attendance, a big gate, and growing ambitions mark the high-profile bout.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
Sep 14, 2025; Las Vegas, Nevada, USA; Las Vegas Aces guard Jewell Loyd (24) gestures to a teammate after scoring against the Seattle Storm in the first quarter during game one of round one for the 2025 WNBA Playoffs at Michelob Ultra Arena.

Aces Surge From Collapse to Contention With Dynasty at Stake

The turnaround started after a 53-point loss to the Minnesota Lynx.
September 14, 2025

Most NFL Home Teams Opt to Honor Charlie Kirk Before Games

Several NFL teams playing at home on Sunday recognized the late activist. Some did not.
September 15, 2025

Tush Push Debate Heats Up in Eagles Win, Ex-NFL Rules Chief Sounds..

The Eagles are continuing to run the quarterback-sneak play.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 14, 2025

Low-Payroll Brewers Buck the Math, Clinch First MLB Playoff Berth

Milwaukee continues to defy its market size and economic constraints.
Premier Lacrosse League
September 14, 2025

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
Sep 11, 2025; Minneapolis, Minnesota, USA; Minnesota Lynx forward Napheesa Collier (24) dribbles past Golden State Valkyries forward Janelle Salaun (13) in the second half at Target Center.
September 12, 2025

As WNBA Grows, Engelbert Says Its Playoff Field Won’t for a While

Eight of thirteen WNBA teams made the playoffs this year.
September 12, 2025

UEFA Delays Overseas Matches Ruling As LaLiga Miami Game Looms

Barcelona-Villarreal is scheduled for late December at Hard Rock Stadium.