Thursday, July 23, 2026

UFC Back In The Cage

  • After weeks of trying to get back, the UFC got back in action on May 9.
  • UFC’s contract with ESPN requires 42 events for $500 million in fees – 70% of UFC revenue.
UFC May 9
Photo Credit: Jasen Vinlove-USA TODAY Sports

UFC was back in action Saturday night in Jacksonville, Florida- with fewer than 150 people in the arena and no fans in the seats. The event featured an extensive health and testing protocol outlined in a 25-page plan, according to Bloomberg, that may set guidelines for other sports looking to return to action. One of the 24 fighters, Ronaldo Souza, tested positive for COVID-19 the day before the fight, causing his bout to be canceled, but all others went on as planned.

President Trump expressed support for the event in a taped message that was aired by ESPN. “Get the sports leagues back. Let’s play. Do the social distancing and whatever else you have to do. We need sports. We want our sports back. Congratulations to Dana White and UFC,” he said.

UFC has more incentive to return than simply giving the country a boost in morale. The company’s contract with ESPN requires 42 events in order to collect $500 million in fees, amounting to 70% of UFC’s revenue. Partial owner Endeavor is also looking for cash as it seeks to raise $250 million to offset losses during the pandemic. UFC, meanwhile, would rather have attention focused inside the octagon and away from a $5 billion lawsuit alleging abuse of monopoly power to hold down fighters’ pay.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jake Paul Responds to Critics: ‘I Brought Boxing to Netflix’

Paul believes the Tyson fight’s Netflix audience will never be matched.
Jul 11, 2026; Las Vegas, Nevada, USA; Conor McGregor (right) attempts a flying kick at the start of his fight against Max Holloway during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images TPX IMAGES OF THE DAY

McGregor Return Draws Nearly 16 Million Viewers on Paramount+

UFC 329 trailed Freedom 250 in total and average viewership.
Jul 10, 2021; Las Vegas, Nevada, USA; Conor McGregor fights Dustin Poirier during UFC 264 at T-Mobile Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

UFC Eyes Record-Setting Weekend with McGregor’s Return

Dana White said UFC 329 will be the highest gate in UFC history.
podcast thumbnail mobile
Front Office Sports Today

7/23/26 – SEC Breakaway Talks, Bezos Eyes Liverpool, Miami’s LeBron Error

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
FIFA
December 11, 2024

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle

The USA-Europe women’s team golf event teed off Friday morning.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.