• Loading stock data...
Saturday, April 4, 2026

UCLA Move to Big Ten Might Save Sports from Being Cut

  • UCLA’s athletic department racked up $102.8 million in debt in the last three years.
  • The school was in danger of having to cut some of its athletic programs.
UCLA
Kirby Lee-USA TODAY Sports

UCLA’s decision to head for the Big Ten may have been out of necessity.

When the school announced it would depart the Pac-12, some fans didn’t understand the decision. As it turns out, the Bruins were on the brink of having fewer sports to cheer on.

UCLA’s athletic department racked up $102.8 million in debt over the last three fiscal years, potentially forcing it to cut Olympic sports programs altogether.

  • The school has 25 teams and more than 700 athletes. 
  • It’s unclear how many teams would have been affected or when.

“When your program is in significant debt, it’s difficult just to maintain, never mind to invest,” UCLA athletic director Martin Jarmond said. “This not only preserves the programs now — which was not a given — but also will allow us to invest in them.”

In the Big Ten, UCLA could close that deficit if it earns $100 million per year from the conference’s projected $1 billion media rights deal in 2024. The conference’s current deal, worth $440 million annually, expires in 2023.

Apple has reportedly restarted media talks with the Big Ten after UCLA and USC announced their plans. Fox Sports already has a deal for at least half the conference’s games, and CBS is reportedly eyeing a package that includes Saturday afternoon games.

Pac-Less-Than-12

Arizona, Arizona State, Colorado, and Utah are reportedly in discussions with the Big 12 about joining, with Oregon and Washington also potentially eyeing a Pac-12 departure. A Pac-12 and Big 12 merger hasn’t been ruled out, either.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
Apr 2, 2026; Phoenix, AZ, USA; UCLA Bruins head coach Cori Close during practice prior to a 2026 NCAA Final Four women's basketball semifinal at Mortgage Matchup Center

Future of WNBA Draft Eligibility Rules Looms at Final Four

Not everyone is jumping to usher in a new era of eligibility.

Brett Yormark and Cody Campbell Fight Over Who Runs Big 12

“He is not the dictator of the conference. That’s not his role.”

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 

Featured Today

Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
April 3, 2026

South Carolina Snaps UConn Streak as Auriemma, Staley Erupt

“I guess he thought I didn’t shake his hand.”
opinion
April 4, 2026

Dawn Staley Got Under Geno Auriemma’s Skin

South Carolina ended UConn’s perfect season, and the Huskies’ coach melted down.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
April 3, 2026

Did Illinois Open the European Recruiting Floodgates?

The Illini are in the Final Four thanks to the ‘Balkan Five.’
April 3, 2026

Bryce James Remains in Bubble Wrap at the Final Four

James is redshirting for Arizona this season.
Apr 3, 2026; Indianapolis, IN, USA; Arizona Wildcats head coach Tommy Lloyd speaks during a press conference ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.
April 3, 2026

Tommy Lloyd Turns Down UNC To Stay At Arizona

Lloyd will be one of the highest-paid coaches in the country.
Jul 29, 2025; Montreal, QC, Canada; Maya Joint (AUS) reacts after scoring a point against Leylah Fernandez (CAN) in first round play at IGA Stadium.
April 3, 2026

NCAA Proposes Prize Money Rule Change After Landmark Settlement

The change would allow players to accept prize money without affecting eligibility.