Saturday, August 8, 2026

UCLA Move to Big Ten Might Save Sports from Being Cut

  • UCLA’s athletic department racked up $102.8 million in debt in the last three years.
  • The school was in danger of having to cut some of its athletic programs.
UCLA
Kirby Lee-USA TODAY Sports

UCLA’s decision to head for the Big Ten may have been out of necessity.

When the school announced it would depart the Pac-12, some fans didn’t understand the decision. As it turns out, the Bruins were on the brink of having fewer sports to cheer on.

UCLA’s athletic department racked up $102.8 million in debt over the last three fiscal years, potentially forcing it to cut Olympic sports programs altogether.

  • The school has 25 teams and more than 700 athletes. 
  • It’s unclear how many teams would have been affected or when.

“When your program is in significant debt, it’s difficult just to maintain, never mind to invest,” UCLA athletic director Martin Jarmond said. “This not only preserves the programs now — which was not a given — but also will allow us to invest in them.”

In the Big Ten, UCLA could close that deficit if it earns $100 million per year from the conference’s projected $1 billion media rights deal in 2024. The conference’s current deal, worth $440 million annually, expires in 2023.

Apple has reportedly restarted media talks with the Big Ten after UCLA and USC announced their plans. Fox Sports already has a deal for at least half the conference’s games, and CBS is reportedly eyeing a package that includes Saturday afternoon games.

Pac-Less-Than-12

Arizona, Arizona State, Colorado, and Utah are reportedly in discussions with the Big 12 about joining, with Oregon and Washington also potentially eyeing a Pac-12 departure. A Pac-12 and Big 12 merger hasn’t been ruled out, either.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Fox Pushes Back NFL Media-Rights Negotiations Until 2028

The company also touted strong results from the FIFA men’s World Cup.
Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
podcast thumbnail mobile
Front Office Sports Today

Investing in Women’s Sports. A Conversation with Jason Wright

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
U.S. Senator Ted Cruz (R-TX) talks to reporters at the U.S. Capitol in Washington, D.C., U.S., August 6, 2026.

College Sports Bill Faces Steep Hurdles Before August Recess

The Congressional Black Caucus said it would not support the bill.
Akron Zips football student-fans cheer before the game against Wyoming, Aug. 28, 2025, at InfoCision Stadium in Akron, Ohio.
August 5, 2026

Viral Akron Football Promo Attracts Celebrity Season-Ticket Buyers

Zips tickets are selling fast after a chance to play offensive coordinator.
Dec 16, 2025; Lubbock, Texas, USA; Northern Colorado Bears forarwd Brock Wisne (14) dribbles the ball against Texas Tech Red Raiders forward JT Toppin (15) in the second half at United Supermarkets Arena
August 7, 2026

How NCAA-Athlete Eligibility Limbo Has Sown ‘Actual Chaos’

Coaches, GMs, and lawyers are still trying to sift through the upheaval.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
U.S. Senator Eric Schmitt (R-MO) questions FBI Director Kash Patel as he testifies before a Senate Judiciary Committee hearing on oversight of the Federal Bureau of Investigation, on Capitol Hill in Washington, D.C., U.S., September 16, 2025.
August 5, 2026

New College Sports Bill Wouldn’t Form New Enforcement Body

The College Sports Commission would be tasked with enforcing the rules.
Ohio State Buckeyes defensive end Caden Curry (92) celebrates after recovering the fumble in the second half of the NCAA football game at Ohio Stadium on Saturday, Nov. 22, 2025 in Columbus, Ohio.
August 4, 2026

Colleges Are Avoiding Transparency on Jersey Patch Deals

Ohio State said the jersey patch deal was made between Learfield and Chase.
August 3, 2026

Handful of NBA Draft Picks Could Return to College After Ruling

Four players drafted in June could return to college. 
August 3, 2026

Judge: Newly Eligible 5th Years Still Subject to Some NCAA Rules

Age, transfer, and professional limits still apply.