• Loading stock data...
Friday, February 27, 2026

UCLA Move to Big Ten Might Save Sports from Being Cut

  • UCLA’s athletic department racked up $102.8 million in debt in the last three years.
  • The school was in danger of having to cut some of its athletic programs.
UCLA
Kirby Lee-USA TODAY Sports

UCLA’s decision to head for the Big Ten may have been out of necessity.

When the school announced it would depart the Pac-12, some fans didn’t understand the decision. As it turns out, the Bruins were on the brink of having fewer sports to cheer on.

UCLA’s athletic department racked up $102.8 million in debt over the last three fiscal years, potentially forcing it to cut Olympic sports programs altogether.

  • The school has 25 teams and more than 700 athletes. 
  • It’s unclear how many teams would have been affected or when.

“When your program is in significant debt, it’s difficult just to maintain, never mind to invest,” UCLA athletic director Martin Jarmond said. “This not only preserves the programs now — which was not a given — but also will allow us to invest in them.”

In the Big Ten, UCLA could close that deficit if it earns $100 million per year from the conference’s projected $1 billion media rights deal in 2024. The conference’s current deal, worth $440 million annually, expires in 2023.

Apple has reportedly restarted media talks with the Big Ten after UCLA and USC announced their plans. Fox Sports already has a deal for at least half the conference’s games, and CBS is reportedly eyeing a package that includes Saturday afternoon games.

Pac-Less-Than-12

Arizona, Arizona State, Colorado, and Utah are reportedly in discussions with the Big 12 about joining, with Oregon and Washington also potentially eyeing a Pac-12 departure. A Pac-12 and Big 12 merger hasn’t been ruled out, either.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.

Apple’s Big Bet on F1 Is About More Than Streaming

The technology giant also strikes a unique content collaboration with Netflix.

​​Cincinnati-Sorsby Lawsuit Marks Latest NIL Court Fight in CFB

Cincinnati sued former quarterback Brendan Sorsby, who transferred.
Nov 21, 2025; Las Vegas, NV, USA; Mercedes driver George Russell (63) during the Las Vegas Grand Prix at Las Vegas Strip Circuit. Mandatory Credit: Gary A. Vasquez-Imagn Images

F1 CEO Defends Apple Leap: ‘Bigger’ Reach With ‘Other People’

F1 believes it’s making up for what it’s losing in reach elsewhere.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Trump and Nick Saban

Trump’s College Sports Roundtable Includes No College Athletes

The list is subject to change but provides a window into attendees.
Feb 26, 2026; Indianapolis, IN, USA; A NCAA logo flag at the Hall of Champions at the NCAA National Office.
February 26, 2026

NCAA, Women’s Tennis Stars Settle Landmark Prize Money Lawsuit

The details of the settlement are still not known.
Dec 13, 2025; Baltimore, Maryland, USA; Navy Midshipmen slotback Justin Brown (46) runs the ball against the Army Black Knights during the second half of the 126th Army-Navy game at M&T Bank Stadium. Mandatory Credit: Danny Wild-Imagn Images
February 26, 2026

Army and Navy Debate Football Game’s Future

The service academies are debating the best path forward for “America’s Game.”
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
February 26, 2026

Big Ten, SEC Tell Congress There’s No Need to Pool TV Deals

It’s the latest in a college football lobbying battle.
Jun 10, 2025; Eugene, OR, USA; A NCAA logo flag at the NCAA Track and Field Championships at Hayward Field. Mandatory Credit: Kirby Lee-Imagn Images
February 24, 2026

NCAA Continuing to Crack Down on Tampering

The news comes amid highly public tampering accusations.
Tennessee quarterback Joey Aguilar (6) pulls back for the throw during the Music City Bowl NCAA college football game against Illinois on Dec. 30, 2025, in Nashville, Tennessee.
February 20, 2026

Judge Denies Tennessee QB Joey Aguilar Another Year of NCAA Eligibility

The ruling has implications for the NCAA’s overall eligibility fight.
Indiana Head Coach Curt Cignetti watches during the College Football Playoff National Championship college football game at Hard Rock Stadium in Miami Gardens on Monday, Jan. 19, 2026.
February 20, 2026

Curt Cignetti’s New Indiana Deal Is Richest in College Football

The new contract will pay him $13.2 million annually.