• Loading stock data...
Friday, July 11, 2025

U.S. and Mexico’s WWC Goal: $3B Revenue, Attendance Records

  • Bid for FIFA event seeks dramatic new milestone in women’s sports.
  • Proposal advances growing trend of shared bids for major soccer tournaments.
Sweden knocks out the US and TV ratings.
Credit: Jenna Watson-USA TODAY Sports

The U.S. and Mexico have made a formal joint-bid to host the 2027 FIFA Women’s World Cup – and if they win that bid, they intend to set a new economic precedent in women’s sports.

The two countries’ soccer federations, as expected, submitted their bid, but with the eye-popping goals of generating $3 billion in revenue from the event and drawing a total attendance of 4.5 million, according to The Wall Street Journal. That revenue projection is more than five times the $570 million yielded from the 2023 Women’s World Cup in Australia and New Zealand, and more than twice the 2023 tournament’s attendance of 1.98 million.

“The time is right to host a FIFA Women’s World Cup that features a truly world-class experience for players and fans alike,” said Cindy Parlow Cone, U.S. Soccer president. “This will not only unlock the economic potential of women’s soccer, it will send a message to young players around the world that there is no limit to what they can achieve.”

The two federations did not detail how they intend to create that $3 billion in revenue, but there are growing reasons for the bullishness in the fiscal projections. There is arguably no sector of the sports industry rising faster than women’s sports, with the WNBA, NWSL, and PWHL all reaching new milestones of revenue, attendance, and prominence this year, following on the success of the 2023 WWC. 

Global professional services firm Deloitte also recently projected that 2024 will be the first year in which women’s pro sports surpasses $1 billion in annual revenue.

Shared Burden

The WWC bid also extends a growing trend within soccer in which multiple countries are coming together to bid jointly and share the financial and logistical burdens of hosting major tournaments. One rival bid for the 2027 WWC, for example, comes from a unified Belgium, Germany, and the Netherlands.

The U.S.-Mexico bid additionally seeks to follow on the joint hosting of the 2026 FIFA World Cup in those countries and Canada, and create an unprecedented three-year run of major events in North America, including the 2028 Summer Olympics in Los Angeles.

“The U.S. and Mexico are in a unique position to host a World Cup that will leverage the same venues, infrastructure, and protocols used for the Men’s World Cup just a year prior,” Parlow Cone said.

Brazil is also bidding for the 2027 WWC.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 9, 2025; New York, New York, USA; Katie Taylor (left) and Amanda Serrano (right) pose in front of Jake Paul during a press conference ahead of their boxing match at Madison Square Garden.

Serrano vs. Taylor 3 Set to Be Biggest Women’s Boxing Match in..

“I’m just sick of the whining and complaining from your team.”
Apr 6, 2024; Miami, Florida, USA; The LIV Golf logo is on display along the 10th hole during the second round of LIV Golf Miami golf tournament at Trump National Doral.

LIV Golf’s New Leadership Reapplies for World Ranking Points

The league’s first attempt was denied in 2023.

All-Star Game Returns to Atlanta With Big Plans After 2021 Exit

The league’s jewel event is set to be a global showcase for The Battery.
Jul 10, 2025; Las Vegas, NV, USA; Dallas Mavericks forward Cooper Flagg (32) dunks against the Los Angeles Lakers in the first quarter of their game at Thomas & Mack Center.

Cooper Flagg Makes Mavericks, New Balance Debut in Win Over Bronny

Thursday marked Flagg’s first game donning New Balance shoes.

Featured Today

Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
August 30, 2024

Premier League Transfer Spending Has Already Topped $2 Billion As Deadline Looms

Saudi Pro League teams haven’t yet matched their English counterparts.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’