• Loading stock data...
Friday, July 11, 2025

Women’s Sports Revenue Set to Hit $1B In 2024

  • Elite women’s sports competitions will likely set a new revenue record in 2024.
  • Momentum continues to grow around women’s sports globally.
Kyle Terada-USA TODAY Sports

In yet another sign of the increasing popularity of women’s sports, elite competitions around the world are projected to surpass $1 billion in annual revenue for the first time next year.

A new report from Deloitte predicts that top women’s leagues will generate global revenues of $1.28 billion in 2024.

  • Commercial revenue (sponsorships, merchandising): $696 million
  • Media rights: $340 million
  • Matchday (tickets, concessions): $240 million

This is the first time that annual global revenues for women’s sports will have surpassed $1 billion. This total is at least 300% higher than Deloitte’s previous valuation three years ago.

Soccer and basketball are expected to bring in a respective 43% and 28% of the revenue — collectively representing more than two-thirds of the total. North America is forecast to be the largest geographical market with over half of the revenue generation.

Deals Getting Bigger

Next year, the NWSL will begin a new $60 million annual media rights deal with Amazon, CBS Sports, ESPN, and Scripps Sports. The WNBA will reportedly bring in at least $40 million from its media deals with ESPN and Scripps next season.

In the U.K., the Women’s Super League is embarking on a quest to become a billion-dollar league after bringing in more than $40 million in revenue in 2022.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 10, 2025; Wimbledon, United Kingdom; Iga Swiatek of Poland at her on court interview after winning her match against Belinda Bencic of Switzerland on day 11 at All England Lawn Tennis and Croquet Club.

Wimbledon Set to Deliver Strong Finals Matchup for ESPN

Novak Djokovic is still in the hunt for his 25th Grand Slam.
Caster Semenya

Caster Semenya’s Legal Win Could Reopen Fight Against Testosterone Limits

The Olympian champion’s appeal against gender eligibility rules continues.

Suns All In on Booker, Who Signs Record Extension Amidst Chaos

The Suns changed their head coach for the fourth time in four years.

Deion Sanders Rips ‘Bulljunk’ in CFB, Calls for NFL-Style Salary Cap

Coach Prime is frustrated with the new revenue-sharing era.

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
Stephen Curry celebrates after sinking the winning putt during the final round of the American Century Celebrity Championship golf tournament at Edgewood Tahoe Golf Course in Stateline, Nev., Sunday, July 16, 2023.

Golf’s Hottest Celebrity Tournament Keeps Getting More Exclusive

The American Century Championship tees off at Lake Tahoe on Friday.
Feb 5, 2025; New Orleans, LA, USA; NFLPA executive director Lloyd Howell during the NFLPA press conference at the Super Bowl LIX media center at the Ernest N. Morial Convention Center.
July 10, 2025

NFLPA Head Has Side Hustle With PE Firm That Can Invest in..

The NFLPA’s executive director is embroiled in multiple controversies.
Bruce Meyer and Tony Clark of the MLBPA
July 10, 2025

MLB, Players’ Union Spar Over Salary Cap As Labor Fight Looms

The MLB Players Association’s No. 2 executive outlines what he sees owners doing.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 10, 2025

Murphy: Club WC Snags Won’t Derail Biggest Event ‘in Human History’

New Jersey’s MetLife Stadium is the concluding site of both FIFA events.
Crystal Palace FC
July 10, 2025

Crystal Palace’s Europa League Spot in Limbo After Lyon Wins Appeal

The ruling on Olympique Lyonnais was overturned this week on appeal.
July 9, 2025

U.K. Appoints New Soccer Regulator, EPL Matches Stay Behind Paywall

Men’s soccer in England will receive new levels of oversight.
July 9, 2025

NFL’s Alternate Uniforms Fuel Big Business—and Lots of Nostalgia

The Commanders kick off a run of new NFL helmets and uniforms.