Thursday September 21, 2023
The Best Employers in Sports Survey is Now Open!

Twitter Releases Latest Data Ahead of 2022-23 NHL Season

  • The Rangers and Avalanche had the most mentioned team handles on the social media site last season.
  • Last season's Hart Trophy winner Auston Matthews had the most mentioned handle among players.
Brad Penner-USA TODAY Sports
Front Office Sports Today

Could Promotion-Relegation work in College Football?

The proposal aims to create an exciting media product while reducing travel for non-football sports.
Listen Now
September 21, 2023 | Podcast
Copy Link
Link Copied
Link Copied

As the puck drops on the 2022-23 NHL season this week, Twitter has released its most recent metrics about the league’s teams and how fans interact with them.

The Twitter account of the New York Rangers — the NHL’s most valuable franchise and the first to reach a $2 billion valuation, per Forbes — was the most mentioned on the social media site last season. The team’s hashtag “#NYR” was the second-most used across the league in 2021-22.

The most used hashtag (“#GoAvsGo”) belonged to the reigning Stanley Cup champion Colorado Avalanche — who also had the NHL’s second-most mentioned Twitter handle last season.

Record-Breaking WNBA Season Sees Big Jump on Twitter

The number of unique authors rose 92.1% and 72.8% in general.
September 19, 2022

Coming in at third on both lists were the Toronto Maple Leafs — the second-most valuable franchise in the league ($1.8B).

Their popularity on social media may have been driven in part by their star player: 2021-22 Hart Trophy winner Auston Matthews had the most mentioned Twitter handle among players last season.

He’s come a long way since his very first tweet back in 2013.

As a whole, the league showed a robust presence on Twitter internationally — 39% of all NHL conversation last season came from accounts outside of the United States.

And after remaining mostly dormant over the summer, fans are ready for the action to heat up on the ice: Global conversation about the NHL increased 41% from August to September, and usage of the hockey stick emoji grew 33% over the same period.

Copy Link
Link Copied
Link Copied

What to Read


Andlauer Completes Record $950M Senators Acquisition

Long-awaited pact follows three months of due diligence, league review
Dallas Cowboys quarterback Dak Prescott is tripped up by New York Jets defensive end Solomon Thomas in the second quarter at AT&T Stadium.

NFL Viewership Sees 2% Increase in First Two Weeks of 2023 Season

The NFL is experiencing its highest viewership since 2018.
T-Squared Social joins PopStroke as golf entertainment venues backed by Tiger Woods.

Tiger Woods, Justin Timberlake Tee Off Sports Bar in NYC

T-Squared's Manhattan location includes a bowling alley and Full Swing simulators.

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.
podcast thumbnail mobile
Front Office Sports Today

Could Promotion-Relegation work in College Football?


Featured Today

Rupert Murdoch's Exit Leaves Lasting Fox Sports Legacy

Rupert Murdoch steps down as chairman of Fox Corp. and News Corp.
Could ESPN lose events such as the NBA Finals if it sold ABC.
September 21, 2023

Selling ABC Poses Billion-Dollar Dilemma for Disney and ESPN's Future

Losing ABC would create complications as ESPN enters NBA rights negotiations.
Boise State Broncos running back Ashton Jeanty (2) runs the ball against the North Dakota Fighting Hawks during the first half at Albertsons Stadium.
September 20, 2023

The First Official Proposal for Promotion-Relegation In College Football

Realignment is forcing Group of 5 schools to rethink their structure.
A general view of Robert F. Kennedy Memorial Stadium Stadium.
September 20, 2023

Political Support Grows for RFK Stadium Bill

The Commanders exited RFK after the 1996 NFL season for FedEx Field.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Deion Sanders and The Rock

Deion Sanders Reshaping College Football Fanbase With Buffaloes Surge

Deion Sanders has made Colorado "Black America's Team."
NBC will reportedly pay $287 million annually across five years to air broadcast on USA Network.
September 21, 2023

NBC Inks WWE SmackDown Rights for Reported $1.4 Billion

The reported rights fee is about 40% higher than SmackDown's Fox deal.
September 20, 2023

Can Amazon Keep Up NFL Viewership Boost After Record Week 1?

The San Francisco 49ers and New York Giants face off on Thursday night.
September 19, 2023

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier
Deion Sanders
September 19, 2023

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
Joe Buck and Troy Aikman
September 18, 2023

'Monday Night Football' Returns To ABC Amid Entertainment Breakdown

ABC will simulcast 15 regular season "Monday Night Football" games.
September 15, 2023

DSG Looks To Use NHL Kings Deal As Reorganization Model

Agreement arrives as bankrupt RSN operator nears deadline for reorganization plan
September 14, 2023

Netflix Fatigue May Be Hitting Sports Docuseries

Netflix cameras won't have full access at the Ryder Cup.