• Loading stock data...
Wednesday, July 24, 2024
Join us this September for Tuned In Request to Attend
exclusive
Media

Record-Breaking WNBA Season Sees Big Jump on Twitter

  • The number of unique authors of the tweets rose 92.1% in 2022 compared to 2021.
  • 18.3% of all this season’s WNBA conversation came from a non-American audience.
Wendell Cruz-USA TODAY Sports

The WNBA season — which culminated with Becky Hammon’s Las Vegas Aces taking home the franchise’s first title — was a big hit on Twitter.

Per data provided to Front Office Sports from the social media company, conversation volume about the WNBA during the season was up 72.8% in the United States compared to the 2021 campaign.

It’s not just the usual suspects tweeting about the W either: The number of unique authors of the tweets rose 92.1% in 2022 compared to 2021.

The WNBA did very well on Twitter outside the U.S. as well.

  • With more than three months remaining in the year, global conversation is already up 34.6%, and use of the hashtag #WNBATwitter is already up 13.7% globally.
  • 18.3% of all this season’s WNBA conversation came from a non-American audience.

The retiring Sue Bird, WNBA MVP A’ja Wilson, and Brittney Griner were the top three most mentioned handles among the league’s players.

Tweets acknowledging the Aces’ championship win did very well, with the team’s account, the WNBA, and FOS claiming the three most-retweeted tweets.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Everything You Need to Know: Where NBA, WBD Stand in Rights Decision

The interpretation of TNT Sports’ matching rights with the NBA amplifies the drama in the high-profile saga.

Lawsuits Allege Widespread Copyright Violations by NBA Teams

Almost half the NBA is being sued over copyright issues.

Comcast Scores With NBA Deal and Olympics, but Financial Issues Brew

The NBC Sports parent company details its new NBA rights deal, even before a league announcement.

WNBA Smashes Ratings Record With Competitive All-Star Game

The game was the league’s highest rated in more than 20 years.
podcast thumbnail mobile
Front Office Sports Today

NFL’s 18-Game Season & Contract Holdouts, Olympics’ Newest Sport

0:00

Featured Today

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’
July 20, 2024

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.

Sports TV Ratings Tend to Dip During Election Season, but Money Will Flow

Prior history suggests the upcoming election season will again prove disruptive to sports viewership.
Hosts of Inside the NBA on TNT
July 22, 2024

TNT Sports’ Parent Moves to Keep NBA Rights Despite Financial Woes

Warner Bros. Discovery is attempting to make good on its bid to retain NBA rights.
July 22, 2024

Verstappen’s Slump Sparks F1 Ratings: Will More U.S. Fans Watch?

Formula One viewership has stalled over the last year as Verstappen has dominated.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 22, 2024

Cheryl Miller Joins WNBA Union in Blasting $2.2 Billion ‘Lowball’ Deal

‘Not enough. Not even close,’ Cheryl Miller said.
July 22, 2024

Today’s the Day for WBD to Match Amazon’s NBA Offer

Amazon may have boxed out WBD in its offer.
July 22, 2024

Thom Brennaman Returns to Booth Years After Viral Slur

‘There’s a drive into deep left field by Castellanos.’
July 21, 2024

Netflix Reigns Supreme: NFL Deal, Robust Earnings Highlight Q2 Report

Netflix delivers a strong quarterly report, helping ease prior investor concerns.