• Loading stock data...
Sunday, December 15, 2024
    More
    Quick Hits

    Twitch of Beauty

    By
    Oct 28, 2020 | 08:16 pm

    On top of its video game prowess, Twitch is staking its claim as a platform for beauty brands. Beauty influencer Michelle Phan recently hosted a Twitch livestream to help launch a new product for Em Cosmetics. 

    Em Cosmetics sold 248% more units compared to previous launches — with the 3.5 hour livestream accounting for 17% of its revenue that day. Normally creating content for her 9 million YouTube subscribers, Phan has made an early entry in a growing Twitch category. 

    Influencers like skincare expert Young Yuh and Alexys Fleming, who shows off body-paint creations while gaming, say the platform’s interactivity with viewers makes it a more appealing platform than TikTok or IG Live.

    Notable Twitch Beauty Trends

    • Hero Cosmetics saw a 150% return on ad spend in a campaign with gaming streamer Seum. 
    • Beauty and Body Art categories increased 208% from November 2019 to August 2020.
    • Brands MAC Cosmetics and Maybelline were involved in TwitchCon in 2019.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    The Top-Secret Operation to Create the Army-Navy Football Uniforms
    The two-year process includes dozens of employees, NDAs, and military historians.
    Indiana Fever forward Aliyah Boston (7) celebrates with Indiana Fever guard Caitlin Clark (22) altering recording a triple-double Wednesday, Sept. 4, 2024, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Los Angeles Sparks, 93-86.
    by

    The Meteoric Rise of Women’s Basketball in 2024
    The business of women’s basketball exploded this year.
    Dec 9, 2023; Las Vegas, Nevada, USA; Los Angeles Lakers forward LeBron James (23) hoists the NBA Cup and celebrates with teammates after winning the NBA In-Season Tournament Championship game against the Indiana Pacers at T-Mobile Arena.
    by

    NBA Cup Year 2: Tweaks, Schedule Concerns, and Growing Pains
    While Vegas has been the event’s location for the last two years, that could change because the NBA may add an expansion team in Sin City.
    Nov 15, 2024; Arlington, Texas, UNITED STATES; Mike Tyson (black gloves) fights Jake Paul (silver gloves) at AT&T Stadium.
    by

    Netflix Spectacle Made Tyson, Paul Top Trending U.S. Athletes of 2024: Google
    The Yankees and Dodgers were among the top trending sports team searches in 2024.

    Featured Today

    Michigan signee Bryce Underwood smiles during national signing day at Belleville High School in Belleville on Wednesday, Dec. 4, 2024.
    by

    Reader Mailbag: Is the NIL Era Out of Control?
    Readers had a lot to say about Ellison and the NIL era.
    Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena
    December 9, 2024

    ‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern
    A season after Jontay Porter, the biggest risk may not be players.
    Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
    opinion
    December 7, 2024

    College Football’s Billionaire Backer Era Begins
    Is this the new normal in CFB recruiting?
    LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
    December 6, 2024

    With or Without Messi, Major League Soccer Is Barreling Into the Future
    After the Cup final, the league looks to accelerate its growth.

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
    As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.