• Loading stock data...
Tuesday, January 21, 2025

Twins At Crossroads: Team Sale, Media Shifts, and Rising Competition

One of MLB’s most consistently successful and well-regarded franchises faces an offseason quite unlike any other. 

Jesse Johnson-Imagn Images

The Twins are facing a triple dose of uncertainty this offseason due to an impending franchise sale combined with rising turbulence in the regional sports media business and sharply improved competition within their division.

The club already had plenty of questions to answer after an ugly 7–18 finish to the 2024 season spoiled what had looked for months like a surefire playoff campaign, instead ending in a fourth-place finish with an 82–80 record. Amplifying those questions is a recent decision to part ways with the bankrupt Diamond Sports Group and instead have the Twins’ local games produced and distributed by Major League Baseball

Just days later, the Pohlad family that owns the Twins made the surprising decision to put the club up for sale, ending a four-decade run that had become one of MLB’s longest-tenured ownership groups. 

So it came as little surprise that Derek Falvey, Twins president of baseball operations, acknowledges that dealmaking this offseason to reshape the roster carries some unique challenges—even as he attempts to keep things “pretty much business as usual.”

“My job is to continue to try and build the team the best we can and make decisions that are hopefully in the short-term and long-term interest of the team,” Falvey said at MLB GM meetings happening this week in San Antonio. 

Money Matters

The Twins’ 2025 payroll is expected to be about $130 million, right in line with the club’s 2024 spending. The number is down from 2023’s $156.1 million—which happened before the club returned to DSG this past season at a reduced rights fee and then parted ways with the FanDuel Sports Network parent company. 

The club, however, is already moving toward that $130 million figure with nearly $97 million committed for 2025 and more than a dozen players due for potential raises in arbitration and contract extensions. The Twins, meanwhile, are also now competing in a long-weak American League Central division that has suddenly become arguably MLB’s most competitive, with the Guardians, Royals, and Tigers all reaching this year’s playoffs and each bringing back much of their key talent next year.

A buyer for the Twins is not likely before the start of the 2025 season, given franchise sales processes that typically require at least six months. But already, MLB commissioner Rob Manfred is lamenting the forthcoming departure of the Pohlads.

“I think it’s a loss for the game,” Manfred said last week on SiriusXM. “The Pohlad family have been great stewards in Minnesota. They put a competitive product on the field, and they’ve got a great new stadium. They really have been an important part of the game for a really long time. … The family came to a decision that it was best for them. They’ll be missed.”

Crosstown Traffic

In another potential ownership transfer in Minnesota pro sports, the long-simmering dispute regarding the NBA’s Timberwolves is moving closer to a conclusion.

Soon after current minority owners Alex Rodriguez and Marc Lore made a deposit of more than $940 million in an escrow account, the pair have been in arbitration this week with current controlling owner Glen Taylor. The hearing before the three-person panel, also involving the WNBA’s Lynx, is expected to last much of this week, with a binding decision expected next month. Rodriguez and Lore have been attempting to complete a three-stage takeover of both teams at a $1.5 billion valuation—a figure originally agreed to but far less than their current worth. 

A decision in favor of Taylor would end the matter, while one in favor of Rodriguez and Lore would compel a sale of the controlling stake and move the transaction to the NBA Board of Governors for approval. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ichiro

Ichiro Elected to Hall of Fame; 1 Vote Shy of Unanimous

The former Mariners star headlines a three-man class.
Netflix logo on top of building

Netflix Stock Soars As Sports Help It Exceed 300M Subscribers

Live NFL and boxing lead to big increases in subscribers and revenue.
Buffalo Bills quarterback Josh Allen points before calling the snap during first half action during the Buffalo Bills divisional game against the Baltimore Ravens at Highmark Stadium in Orchard Park on Jan. 19, 2025.

NFL Divisional Playoff Viewership Drops Despite Plenty of Drama

Dramatic wins by the Bills and Eagles fail to match prior viewership totals.

From $372M Payroll to ‘Sell the Team’ Chants: MLB Imbalance on Display

Offseason MLB club conventions reveal new levels of fan vitriol.

Featured Today

Amateurism Dilemma on Full Display at the College Football Playoff

The sport has never looked or operated more like a pro league.
January 19, 2025

Unrivaled’s Impeccable Timing Pressures WNBA to Give Players More

The league could “blow the lid off” the business of women’s sports.
Notre Dame Fighting Irish quarterback Riley Leonard and running back Jeremiah Love celebrate a touchdown during the first half of a game against the Indiana Hoosiers in the first round of the College Football Playoff.
January 17, 2025

Notre Dame Found a Title-Worthy NIL Formula. Now It Has to Pivot

Its title run was buoyed by a collective that no longer exists.
Jan 17, 2025; Miami, FL, USA; Dearica Hamby (5) of the Vinyl reaches for the ball as Azura Stevens (23) of the Rose follows on the play during the second half of the Unrivaled women’s professional 3v3 basketball league at Wayfair Arena.
January 17, 2025

Inside Unrivaled’s Explosive Opening Night

The 3-on-3 league went big for its season opener in Miami.

Washington Validates $6B Josh Harris Bet With Rapid Turnaround

The NFL team’s new owner continues to make his mark in short order.
January 15, 2025

Sasaki Sweepstakes Heat Up: Blue Jays, Dodgers, Padres Lead Race

The star Japanese pitcher will soon sign with an MLB club.
Diontae Johnson
January 16, 2025

Why the Ravens Claimed a Disgruntled Player They Already Cut

Baltimore leads the NFL in compensatory picks since they debuted in 1994.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Jan 13, 2025; Glendale, AZ, USA; Minnesota Vikings quarterback Sam Darnold (14) is sacked by Los Angeles Rams cornerback Ahkello Witherspoon (4) during the first half in an NFC wild card game at State Farm Stadium.
January 14, 2025

Darnold Dilemma Deepens: Vikings Face Questions After Wild-Card Loss

Sam Darnold will be a free agent this offseason.
Jan 12, 2025; Philadelphia, Pennsylvania, USA; Philadelphia Eagles tight end Dallas Goedert (88) reacts after making a catch against Green Bay Packers cornerback Carrington Valentine (24) in an NFC wild card game
January 14, 2025

Eagles Fan Barred from Lincoln Financial Field in Latest Instance of Bad..

There have been serious consequences recently for sports fans caught misbehaving.
January 13, 2025

As Rams Play in Arizona, Lakers and Clippers Resume Games in L.A.

The two NBA teams in Los Angeles have lengthy homestands this month.
January 13, 2025

Cowboys Part Ways With McCarthy, Who Could Join Bears or Saints

McCarthy’s contract expired after five seasons in Dallas.