Friday, November 13, 2026

Amazon Wants Troy Aikman For Its NFL ‘Thursday Night Football’ Booth

  • Aikman could team with legendary play-by-play announcer Al Michaels.
  • Aikman could pursue ambitions beyond television, too.
Matthew Emmons-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Amazon Prime Video is interested in hiring Troy Aikman as lead analyst for its NFL “Thursday Night Football” package in 2022, said sources.

If Amazon is able to land Aikman, the Pro Football Hall of Famer would likely team with play-by-play announcer Al Michaels to form a “‘TNF’ dream team,” said sources.

The duo would deliver instant gravitas for Amazon as the tech giant launches the NFL’s first-ever all-digital package. 

The 54-year-old Aikman is a three-time Super Bowl champion with the Dallas Cowboys. He’s revered by fans of America’s Team: the most rabidly loyal sports TV viewers in the country.

Aikman has teamed with Joe Buck on Fox Sports’ lead NFL team since 2002 and have called six Super Bowls together. Aikman is used to calling both “TNF” games and Fox’s featured NFC  matchup on Sunday afternoons.

A Fox spokesperson said the network does not comment on “the status of talent contracts.”

An Amazon spokesperson said the company would not “comment on rumors and speculation.”

But Eric Weinberger, the former executive vice president of NFL Network, believes an Aikman-Michaels TV booth could be the best in the business.  

“They would be phenomenal. It would be the gold standard of the National Football League,” Weinberger said.

How the NFL Fits Into Amazon’s Bigger Strategy

Amazon’s video content often leads its users to interact with other parts…
September 15, 2021

Teaming with a new on-air partner could “energize” both Aikman and Michaels, the way CBS Sports’ Jim Nantz was revitalized by teaming with Tony Romo, he added. 

The popularity of ESPN’s “Monday Night Football” ManningCast indicates viewers may want new voices and different configurations.

“There’s an opportunity to either mix up the voices like this. Or find new voices every once in a while. I think fans value that,” Weinberger said.

The 77-year-old Michaels has called NBC Sports’ “Sunday Night Football” for the past 16 years. NBC’s lead team of Michaels and Cris Collinsworth has helped make “SNF” the No. 1 show in primetime for a record 10 straight years. 

The New York Post reports it is “90%” likely Michaels is heading to Amazon. Best known for his “Do you believe in miracles?” call during the 1980 Winter Olympics in Lake Placid, the legendary announcer recently teased a move to Amazon on a Sports Illustrated podcast. 

If he does leave NBC, Michaels will go out in style, calling Super Bowl LVI from SoFi Stadium in Los Angeles on Feb. 13.

Exclusive

Caesars Sportsbook Might Pursue ESPN’s Adam Schefter

Adam Schefter’s contract is up at ESPN next summer. Gambling giants like…
October 13, 2021

But Aikman to Amazon is not a done deal. The Post cited NBC’s Collinsworth and Drew Brees as possible candidates for the “TNF” gig.

It’s not clear whether Aikman would work exclusively for Amazon or continue to serve as Fox’s lead analyst.

With annual sales of $386 billion, and 200 million Amazon Prime customers, Amazon could pay whatever it takes to make the Cowboys legend the face of its NFL coverage. 

The married father of four may also be looking to cut down his travel schedule as he mulls the next phase in his life and career. 

Back in 2018, Aikman told The Doomsday Podcast he’s intrigued by the idea of running an NFL team.

“That’s always been an interest of mine,” he said. 

There’s also speculation Aikman wants to step down from his game-calling role and join “Fox NFL Sunday.” 

He could succeed either 73-year-old Terry Bradshaw or 78-year-old Jimmy Johnson on the pregame show. The California native could easily commute one day a week to Fox’s Los Angeles studio rather than flying all over the country to call games.

Sports TV networks typically want their lead analysts to remain exclusive, noted one veteran producer who declined to be named.

On the other hand, Amazon’s deep pockets could help defray any Fox salary lost by Aikman from returning to a one-game-a-week schedule in 2022.  

“Even if he’s exclusive to Fox, [CEO Eric] Shanks could agree to let him do it,” said the producer. “Personally, I believe Troy would love to run an NFL team.”

Amazon will be the first all-streaming company to land a package of NFL games. The tech giant will pay $1 billion a year for 11 years for exclusive rights to the “Thursday Night Football” package.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bears Stadium Saga Draws Flurry of Unsolicited Bids

Local developers are touting a previously rejected stadium site.

NFL Viewership Climbs As ESPN, Amazon Deliver Double-Digit Gains

ESPN and Amazon have generated significant audience increases.

Mike Tomlin Knows Coaching Talk Is ‘Going to Come Up’ Soon

The ex-Steelers coach is “enjoying” his NBC Sports role.
Nov 10, 2026; Philadelphia, Pennsylvania, USA; Philadelphia 76ers guard Jaylen Brown (7) controls the ball against Boston Celtics forward Jayson Tatum (0) during the first quarter at Xfinity Mobile Arena. Mandatory Credit: Bill Streicher-Imagn Images

NBC Plays Up Tatum-Brown Rivalry With Netflix-Style Open

Tatum’s Celtics and Brown’s Sixers will meet three more times this season.
podcast thumbnail mobile
Front Office Sports Today

11/12/26 – LIV Liquidation Plan, Polymarket Layoffs, Russini’s Crashed Debut

0:00

Featured Today

West Wind Mahjong

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
Exclusive

NBA Doubles Down on Kenny Beecham, Enjoy Basketball

Enjoy Basketball previously had a three-episode pilot deal with the league.
Nov 8, 2026; Madrid, ESP; A general overall view of the 2026 NFL Madrid Game at an empty Bernabeu Stadium. Mandatory Credit: Kirby Lee-Imagn Images
November 11, 2026

NFL Network’s Europe Games Average a Record 6.9M in First ESPN Season

NFL Network games this season also stream on the ESPN app.
Dianna Russini BetUS
November 11, 2026

Russini’s Return Hits 45-Minute Delay, Sidesteps Vrabel Scandal

Russini did joke about memes that have been made about her.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
Former New Orleans Saints quarterback Drew Brees on the field prior to the start of a week 6 NFL football game between New York Giants and New Orleans Saints on Sunday, Oct. 18, 2026, at MetLife Stadium in East Rutherford, NJ.
Exclusive
November 11, 2026

Drew Brees Wants to Succeed Troy Aikman on Monday Night Football

Greg Olsen and Tony Romo are other potential candidates.
Feb 10, 2022; Los Angeles, CA, USA; Dianna Russini appears on the red carpet prior to the NFL Honors awards presentation at YouTube Theater. Mandatory Credit:
November 10, 2026

10 Burning Questions About Dianna Russini’s Sports-Media Comeback

Plenty of questions remain ahead of Russini’s upcoming return.
November 9, 2026

‘We Believe in Sports’: Skydance Combining HBO Max, Paramount+

Those services have rights to the NFL, MLB, NHL, NASCAR, and more.
November 9, 2026

Dianna Russini Announces New Show With Offshore Sportsbook

BetUS announced ‘The Russini Report’ on Monday.