Sunday, June 7, 2026

Amazon Wants Troy Aikman For Its NFL ‘Thursday Night Football’ Booth

  • Aikman could team with legendary play-by-play announcer Al Michaels.
  • Aikman could pursue ambitions beyond television, too.
Matthew Emmons-USA TODAY Sports

Amazon Prime Video is interested in hiring Troy Aikman as lead analyst for its NFL “Thursday Night Football” package in 2022, said sources.

If Amazon is able to land Aikman, the Pro Football Hall of Famer would likely team with play-by-play announcer Al Michaels to form a “‘TNF’ dream team,” said sources.

The duo would deliver instant gravitas for Amazon as the tech giant launches the NFL’s first-ever all-digital package. 

The 54-year-old Aikman is a three-time Super Bowl champion with the Dallas Cowboys. He’s revered by fans of America’s Team: the most rabidly loyal sports TV viewers in the country.

Aikman has teamed with Joe Buck on Fox Sports’ lead NFL team since 2002 and have called six Super Bowls together. Aikman is used to calling both “TNF” games and Fox’s featured NFC  matchup on Sunday afternoons.

A Fox spokesperson said the network does not comment on “the status of talent contracts.”

An Amazon spokesperson said the company would not “comment on rumors and speculation.”

But Eric Weinberger, the former executive vice president of NFL Network, believes an Aikman-Michaels TV booth could be the best in the business.  

“They would be phenomenal. It would be the gold standard of the National Football League,” Weinberger said.

How the NFL Fits Into Amazon’s Bigger Strategy

Amazon’s video content often leads its users to interact with other parts…
September 15, 2021

Teaming with a new on-air partner could “energize” both Aikman and Michaels, the way CBS Sports’ Jim Nantz was revitalized by teaming with Tony Romo, he added. 

The popularity of ESPN’s “Monday Night Football” ManningCast indicates viewers may want new voices and different configurations.

“There’s an opportunity to either mix up the voices like this. Or find new voices every once in a while. I think fans value that,” Weinberger said.

The 77-year-old Michaels has called NBC Sports’ “Sunday Night Football” for the past 16 years. NBC’s lead team of Michaels and Cris Collinsworth has helped make “SNF” the No. 1 show in primetime for a record 10 straight years. 

The New York Post reports it is “90%” likely Michaels is heading to Amazon. Best known for his “Do you believe in miracles?” call during the 1980 Winter Olympics in Lake Placid, the legendary announcer recently teased a move to Amazon on a Sports Illustrated podcast

If he does leave NBC, Michaels will go out in style, calling Super Bowl LVI from SoFi Stadium in Los Angeles on Feb. 13.

exclusive

Caesars Sportsbook Might Pursue ESPN’s Adam Schefter

Adam Schefter’s contract is up at ESPN next summer. Gambling giants like…
October 13, 2021

But Aikman to Amazon is not a done deal. The Post cited NBC’s Collinsworth and Drew Brees as possible candidates for the “TNF” gig.

It’s not clear whether Aikman would work exclusively for Amazon or continue to serve as Fox’s lead analyst.

With annual sales of $386 billion, and 200 million Amazon Prime customers, Amazon could pay whatever it takes to make the Cowboys legend the face of its NFL coverage. 

The married father of four may also be looking to cut down his travel schedule as he mulls the next phase in his life and career. 

Back in 2018, Aikman told The Doomsday Podcast he’s intrigued by the idea of running an NFL team.

“That’s always been an interest of mine,” he said. 

There’s also speculation Aikman wants to step down from his game-calling role and join “Fox NFL Sunday.” 

He could succeed either 73-year-old Terry Bradshaw or 78-year-old Jimmy Johnson on the pregame show. The California native could easily commute one day a week to Fox’s Los Angeles studio rather than flying all over the country to call games.

Sports TV networks typically want their lead analysts to remain exclusive, noted one veteran producer who declined to be named.

On the other hand, Amazon’s deep pockets could help defray any Fox salary lost by Aikman from returning to a one-game-a-week schedule in 2022.  

“Even if he’s exclusive to Fox, [CEO Eric] Shanks could agree to let him do it,” said the producer. “Personally, I believe Troy would love to run an NFL team.”

Amazon will be the first all-streaming company to land a package of NFL games. The tech giant will pay $1 billion a year for 11 years for exclusive rights to the “Thursday Night Football” package.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bears Taking New $5B Stadium Plans Across State Line to Indiana

The decision arrived just four days after political inaction by Illinois leaders.

Sanders’s Record NFLPA Income Was Mostly From Trading Cards

The bulk of Sanders’s record NFLPA income came from cards, not jerseys.
Dec 20, 2025; Oxford, MS, USA; Eli Manning former Mississippi Rebels quarterback and NFL star visits the field prior to a game against the Tulane Green Wave at Vaught-Hemingway Stadium.

Not ‘About Raising Prices’: Eli Manning Invests in Youth Sports

Manning discussed the Knicks’ playoff run and the Giants’ new coach.

Duke-Michigan Hoops Moving to MLB Ballpark to Skirt Rights Issue

The crux of the move is due to media-rights complications.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
Jun 3, 2026; San Antonio, Texas, USA; New York Knicks guard Jalen Brunson (11) dribbles the ball past San Antonio Spurs guard Stephon Castle (5) in the first half during game one of the 2026 NBA Finals at Frost Bank Center.

NBA Finals Game 1 Viewership Is Highest Since 2019

Game 2 between the Knicks and Spurs is Friday.
June 5, 2026

Stanley Cup Final Viewership for Game 1 Nearly Doubles on ABC

The Vegas win was the most-watched Stanley Cup Final opener since 2019.
Apr 18, 2026; Los Angeles, California, USA; ESPN analysts Richard Jefferson (left) and Tim Legler (center) and play-by-play announcer Mike Breen during game one of the first round of the 2026 NBA Playoffs between the Los Angeles Lakers and the Houston Rockets at Crypto.com Arena.
June 5, 2026

ESPN’s Tim Legler: ‘I Don’t Think About Coaching Anymore’

Legler is making his NBA Finals broadcasting debut.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
June 4, 2026

ESPN Braces for More Layoffs

The cuts are expected to affect both talents and non-camera-facing employees.
exclusive
June 4, 2026

ESPN Evaluating AI Promos After Tony Parker Backlash

The network says it used AI for portraits of Parker and others.
June 3, 2026

Spurs-Thunder Outdraws Last Year’s NBA Finals 

The 2025 NBA Finals drew 10.27 million viewers.
June 2, 2026

NHL Set to Enter Rights Talks With ESPN, TNT As Ratings Climb

The league’s recent run of heady viewership gives it greater bargaining power.