Wednesday, July 8, 2026

Tournament Turf Wars: NIT, College Basketball Crown Battle for Leftovers

This month already contained plenty of hurt feelings for college basketball teams left out of March Madness. The new College Basketball Crown isn’t entirely easing that. 

Apr 5, 2024; South Orange, NJ, United States; Pirates fans gather at Seton Hall University to welcome home the basketball team after they won the NIT championship. Kadary Richmond holds up the trophy as the team applauds.
The Record

Even before the new College Basketball Crown formally starts, its standing is under heavy scrutiny, as is the National Invitation Tournament that has been radically altered by the new postseason entrant. 

The Las Vegas–based, 16-team College Basketball Crown, first unveiled last spring, is a new venture led by Fox Sports and AEG that brings in teams from three power conferences the network already airs, as well as additional invited squads. 

The effort adds to fast-rising fallout from a reshaped March Madness field that includes a record 14 SEC teams, more power conference dominance than ever, and a new investigation from West Virginia leaders due to the Mountaineers’ exclusion from that tournament. 

The original formula for the College Basketball Crown was to have two guaranteed slots from the Big Ten, Big 12, and Big East—three conferences for which Fox already holds multiyear-rights deals—along with 10 additional schools. The situation, however, quickly grew more complicated from there. Among the resulting impacts:

  • A rather different look to the NIT. A tournament that has existed since 1938 and is owned and operated by the NCAA, the NIT had more than half of its 32-team field last year filled by power conference schools. This year, just four such teams are in that event: the ACC’s Georgia Tech, SMU, and Stanford, and the Big 12’s Oklahoma State—with the Cowboys bringing in a losing record. Instead, mid-majors are dominating the NIT with the Atlantic 10 and AAC combining for 10 slots. 
  • At least 15 schools reportedly declined NIT bids or were contractually precluded from accepting because of the College Basketball Crown, a number similar to the record 17 to pass on the 2024 event. At least eight turned down the College Basketball Crown, with those groups containing substantial overlap. Both tournaments have far less stature or financial payoff than March Madness—even with the promise of NIL award packages for top-performing College Basketball Crown competitors. 
  • Despite a 12–20 record, South Carolina had an automatic bid with the NIT, the result of an NCAA change last fall to give such berths to top SEC and ACC schools not in March Madness. LSU, a 14–18 team, also had an NIT bid after the SEC placed a record 14 teams in March Madness. Both schools, however, turned down the invites. 
  • More complications around the transfer portal. The portal for men’s college basketball opens March 24, a week before the start of the College Basketball Crown and six days after the start of the NIT. That portal timing is a significant issue for teams that missed March Madness and are looking to retool for next season while also fielding invites to keep playing this season. 
  • Because of the portal, it also remains to be seen how deep participating NIT or College Basketball Crown teams are, particularly with the latter’s requirement of at least seven available scholarship players per team.
  • A college basketball battle royale among major U.S. media networks, with CBS and TNT Sports combining for March Madness coverage, ESPN airing the women’s tournament and the NIT, and Fox broadcasting the College Basketball Crown.
  • Widespread confusion around the final composition of the tournament fields even led to the NCAA inviting South Alabama to the NIT, then rescinding that invitation after learning UC Riverside was not going to the lesser College Basketball Invitational. South Alabama coach Richie Riley blasted the NCAA’s public apology for the mishap.

“A meaningless apology to the most meaningful group of players I’ve ever coached!” Riley said Monday in a social media post. “What they did to us is inexcusable! These guys in our locker room don’t deserve this and it’s sad your idea of making it right is a copy and paste apology.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.
The Cheboygan Junior Chiefs held youth soccer games at Gordon Turner Park on Monday, June 22.

USMNT World Cup Flameout Fuels Youth Sports Debate

Critics say the system prices out talent and drives kids away.
Jun 25, 2023; Harrison, New Jersey, USA; Carli Lloyd before the game between the Chicago Red Stars and NJ/NY Gotham FC at Red Bull Arena. Mandatory Credit: Dennis Schneidler-USA TODAY Sports

Carli Lloyd Didn’t Pull Punches After USMNT World Cup Exit

Lloyd said Team USA played “scared” during its loss to Belgium.
podcast thumbnail mobile
Front Office Sports Today

7/8/26 – USMNT Ratings, World Cup Bidding War, Big 12’s Monster Deal

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
Nov 25, 2016; Pullman, WA, USA; General view of the Pac-12 logo on the field before the game between the Washington Huskies and the Washington State Cougars at Martin Stadium. Mandatory Credit: James Snook-USA TODAY Sports

New Pac-12 Only FBS Conference Not Hosting Media Days

The Pac-12 is expanding from two to eight teams this season.
July 2, 2026

Pair of Merging D-II Schools Sue Conference That Kicked One Out

Ursuline College’s athletic recruiting and scheduling are being drastically impacted. 
July 5, 2026

FBI Arrests Ex-College Hoops Player in Multimillion-Dollar Fraud Case

Kerr Kriisa played for Kentucky, West Virginia, Cincinnati, and Arizona between 2020 and 2026.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
June 28, 2026

College Sports Roster Spending Soars Beyond $20.5M Rev-Share Cap

The $20.5 million rev-share cap was a new floor for roster costs.
June 26, 2026

West Virginia AD: McAfee’s Value to School ‘Maybe Eight Figures’

The sports media star played at West Virginia nearly two decades ago.
Nov 22, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions running back Kaytron Allen (13) runs the ball into the end zone for a touchdown during the fourth quarter against the Nebraska Cornhuskers at Beaver Stadium.
June 25, 2026

Court Hands NCAA, Conferences Win in Fight Over NIL Enforcement

Schools are still going above the revenue-sharing cap.
June 25, 2026

The Clippers Have Innovated the NCAA Draft-and-Stash

No. 57 pick Narcisse Ngoy will still play for Auburn this season.