• Loading stock data...
Tuesday, April 23, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Fox Adds to Jumbled College Hoops Postseason With New Tournament

  • The newly formed event will be played in Las Vegas in the midst of March Madness.
  • The effort arrives at arguably the weakest point in the NIT’s long history.
Journal Sentinel

The madness of March might take on a whole new meaning this time next year.

The already-muddled landscape for postseason college basketball is gaining another new entrant as Fox Sports and AEG have finalized plans to introduce the College Basketball Crown, a new 16-team tournament that will begin in 2025 in Las Vegas.

The event, many months in active development, will feature teams that do not qualify for March Madness. The Big Ten, Big 12, and Big East each will have two guaranteed slots for their member schools, with the bracket then filled out with other at-large participants. Games will be played between March 31 and April 6 next year at the MGM Grand Garden Arena and T-Mobile Arena, and they will be aired exclusively on Fox and FS1. The timing is between the Elite Eight and the championship game of the men’s March Madness. 

The latest effort specifically extends the network’s relationships with the Big Ten, Big 12, and Big East—three conferences for which Fox already holds multiyear rights deals. It also gives Fox an opportunity to be involved in postseason college basketball as men’s March Madness rights are held by CBS and Warner Bros. Discovery through 2032, while ESPN recently renewed rights for the women’s March Madness through the same season.

Fox Sports branded the new tournament a move to “evolve and elevate the sport.”

The tournament is also a blow to the National Invitation Tournament, which has existed since 1938, is owned and operated by the NCAA, and is aired by ESPN. But the NIT is arguably now at its weakest condition in its long history, as 17 schools were said to have declined invitations to the event for various reasons. Not only does the NIT have far less prestige than March Madness, but the event also conflicted with the opening of the transfer portal, and some schools chose to focus on developing their rosters for next season. 

Without the lineage of the NIT or the obvious allure of March Madness, the College Basketball Crown faces an obvious challenge to find a foothold among fans. Other competing events, such as the College Basketball Invitational, hold far less status among fans and schools, and the CBI also requires an entry fee to participate. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Phoenix’s NHL Future on Ice: Can Meruelo Reactivate the Coyotes?

NHL commissioner Gary Bettman acknowledges there could be a repeat of local political opposition.

Caitlin Clark and the Fever to Receive Even More TV Coverage

The WNBA team is placing 17 games on over-the-air stations in the Indianapolis area.

Michael Jordan Is Finally Finding Success as a Team Owner

His Airness is spending more time at the track, and watching his team succeed.
podcast thumbnail mobile
Front Office Sports Today

Randy Johnson, Bird Savior

0:00
0:00

Featured Today

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

‘Give Them the Real’: Why Dawn Staley ‘Spoiled’ Local South Carolina Reporters

Staley’s love for the local media leads to more coverage and passionate fans.
April 19, 2024

Players Accused of Sexual Misconduct Can Still Compete, Feds Say

New Title IX rules ban suspending accused athletes until a school investigation occurs.
Dec 27, 2023; San Diego, CA, USA; USC Trojans wide receiver Kyron Hudson (10) celebrates after scoring a touchdown against the Louisville Cardinals during the first half at Petco Park.
April 19, 2024

Hearings Have Concluded in the Pivotal USC Athlete Employment Case. What’s Next?

The potentially landmark labor case could end the NCAA amateurism model.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 19, 2024

Memphis and FedEx Strike Unique Corporate NIL Deal For $25 Million

The logistics company has a long-standing relationship with the university.
April 17, 2024

NCAA Made Empty Threats to Jim Harbaugh over Lawyer’s Twitter Posts

The attorney kept criticizing the NCAA on social media after the October warning.
April 11, 2024

‘Nothing Is Off the Table’: New AAC Commissioner Isn’t Afraid of the Controversial Ideas

Tim Pernetti told reporters he’s specifically interested in private equity—and didn’t rule out athlete employment or unionization models.
April 10, 2024

Deion Sanders: NFL Teams Manipulate Draft Positions

Coach Prime joined ‘Front Office Sports Today’ to discuss the state of college football.