• Loading stock data...
Friday, December 13, 2024

Topgolf and Dell Technologies Partner For Innovation and Fun

Grace Hollars/IndyStar via Imagn

When sports and live events took a pause, many golfers found themselves without a way to engage in their favorite pastime and many organizations found themselves without a way to engage their customers. Thankfully for these groups, the World Golf Tour (WGT) online gaming platform by Topgolf presented a way to play through. 

Quick thinking by the teams at Topgolf and Dell Technologies enabled them to create a custom virtual event series. Through the Tech Talk with Topgolf series, the two found a way to increase acquisition of net new customers as well as engage with Dell Technologies’ existing customers in the absence of traditional events. Topgolf and Dell Technologies have regularly partnered in the past to further innovate the game of golf and deepen the organization’s sports and entertainment community. 

“Dell was excited to partner with WGT, taking a golf event we typically host at a Topgolf facility, and transforming that to a unique, virtual golf experience our customers have really enjoyed,” said Meribeth Golec,  Senior Advisor, Mid-Market Field Marketing for Dell Technologies.

The first Tech Talks with Topgolf series kicked off with a private tournament on the WGT platform for a select group of Dell Technologies’ customers followed by a presentation by a Topgolf Technology Executive. Presenters to date have included CTO Andrew Macaulay, VP of Technology Scott Lovejoy and Director of Digital Technology Scott Shultz. With the success of the first tech series, Dell Technologies signed on for a second four-part series of events that ran throughout the month of August.  

The second series brought in leadership from the Topgolf Partnerships team to speak to the story of Topgolf as well as the brand’s evolution. The second series also featured representation from Dell Technologies that supports the Topgolf account. This series focused on the power of the partnership between the two brands and ways in which they continue to innovate through their collaboration.

“We love finding opportunities to grow our existing partnerships by creating virtual events,” said Rodney Ferrell, vice president of partnerships for Topgolf. “We value the relationship we’ve built with Dell over the past several years and look to continue creating unique and innovative solutions in this constantly changing market.”

With a shared vision to change the way people enjoy the game of golf, Topgolf and Dell Technologies are continuing to push the envelope at the nexus of sports, entertainment and technology. 

Learn more about Tech Talks with Topgolf Presented by Dell Technologies

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 4, 2024; Kansas City, Missouri, USA; Broadcaster Scott Van Pelt prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.

Scott Van Pelt Headlines ESPN’s Talent Lineup for Tiger’s New Golf League

TGL launches in January with backing from Tiger Woods and Rory McIlroy.
Sep 13, 2024; Bolingbrook, Illinois, USA; (Editors Notes: Caption Correction) Bryson DeChambeau of the Crushers GC and Brooks Koepka of the Smash GC shake hands after the first round of the LIV Golf Chicago tournament at Bolingbrook Golf Club.

DeChambeau, Koepka Hope Showdown Helps Unite LIV–PGA Tour

The golfers will compete against Rory McIlroy and Scottie Scheffler.
Sponsored

High Prices for High-Drama College Football Conference Championships

CFB’s new-look conferences—and title game matchups—are having a direct effect on demand for tickets.
Sponsored

Racing Forward: How SailGP is Redefining High-Performance Sailing and Championing Gender Equality

The most exciting racing on water is making waves by rewriting the narrative of what’s possible for women in high-performance sports.

Featured Today

The Top-Secret Operation to Create the Army-Navy Football Uniforms

The two-year process includes dozens of employees, NDAs, and military historians.
Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena
December 9, 2024

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.