Brady, the sportswear company co-founded by NFL superstar quarterback Tom Brady, just launched a golf collection — the first dedicated sports category for the brand.
The venture is more than just a side hustle for the seven-time Super Bowl winner. Brady wants his namesake brand to reach heights similar to that of the world-renowned Jordan brand.
His golf line comes a few months after the company officially launched in January.
“Every item’s unique, it’s innovative, and it’s got great function and purpose,” the 44-year-old said at the time.
The golf gear is available on the Brady brand website now, and the prices aren’t too crazy, either.
- The collection has 14 pieces.
- The pieces, from polo shirts to technical jackets, range between $75 and $195.
Brady isn’t just capitalizing on a new market for his brand — he’s an avid golfer himself.
The apparel drop comes just as it’s been revealed that he and Aaron Rodgers will take on Patrick Mahomes and Josh Allen in a round at “The Match” golf event this June.
A Spotlight on College Athletes
The campaign for Brady’s new line features two college golfers — Cole Hammer (University of Texas) and Michael Brennan (Wake Forest University).
The spots are directed by legendary music video director Hype Williams, famous for visuals for everyone from Jay-Z to Mariah Carey.
Last December, Brady signed 10 athletes across five college sports — football, tennis, baseball, hockey, and basketball — to name, image, and likeness deals.