Tom Brady Signs NIL Deals for New Apparel Line

    • Tom Brady has embraced the new era of college athletics.
    • The NFL quarterback has signed NIL deals through his new apparel line.

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NFL quarterback Tom Brady has embraced the new era of college athletics through the launch of his new apparel line, Brady. 

“He loves clothes way more than I do,” Brady’s wife, model Gisele Bündchen, told the Wall Street Journal earlier this year. “He has great taste and understands and really cares about what people want.”

The Brady brand — which will launch its first campaign on Jan. 12, 2022 — is an active and casual wear apparel line that intends to emulate the world-renowned Jordan Brand

Brady, a seven-time Super Bowl champion, has signed a total of 10 athletes across five college sports, and one newly drafted signee to name, image, and likeness deals. 

  • Football: Cade McNamara (Michigan), Shedeur Sanders (Jackson State), Patrick Zahraj (UCLA), Grayson McCall (Coastal Carolina), and George Pickens (Georgia)
  • Tennis: Andrew Fenty (Michigan)
  • Baseball: Henry Davis (Louisville)
  • Hockey: Jack St. Ivany (Boston College)
  • Basketball: Julian Reese (Maryland) and Jermaine Samuels Jr. (Villanova) 

Another New Era

The launch of Brady’s apparel line follows changes by one of his endorsers, Under Armour. The Maryland-based sports equipment and apparel company ended its on-field licensing contract with the NFL in February to shift its focus to being a “performance brand” above all.

The deal’s termination caused several Under Armour-sponsored NFL athletes to reevaluate their marketing opportunities, but the company confirmed that its contract with Brady is intact.