Tuesday November 28, 2023

Terrell Owens Launches Wine Brand Eighty-One

Kelley L Cox-USA TODAY Sports
Copy Link
Link Copied
Link Copied

Terrell Owens is the latest athlete on the wine scene, launching his own label: Eighty-One. 

The NFL Hall of Famer has teamed up with Lasorda Family Wines, legendary MLB manager Tommy Lasorda’s winery. Eighty-One’s first release is a blend of Cabernet Sauvignon and Syrah grapes — signed bottles are available.

Owens receives a portion of sales from the brand, but there’s potential equity in line if the release goes well.

Wine is a hot business for athletes:

  • Dwyane Wade launched his own wine company, D Wade Cellars, after a 2014 vineyard visit
  • Former NBA player Channing Frye launched the Chosen Family wine brand earlier this year
  • Former NFL player Will Blackmon launched a wine concierge service called “The Wine MVP”
  • 12-time Olympic medalist swimmer Natalie Coughlin started the Gaderian Wines label

The wine craze is not a recent development. Athletes have been getting into the wine business  for years. Standout investors include: NFL quarterbacks Dan Marino and Drew Bledsoe; NHL players Wayne Gretzky and Valeri Bure; golfers Ernie Els and Greg Norman; and NASCAR driver Jeff Gordon.

While many athletes hope wine will be a lucrative endeavor, the love of the product stems far beyond money. NBA players made headlines with their indulgence during the Orlando bubble this summer, and LeBron James alone has become somewhat of a wine influencer.

Copy Link
Link Copied
Link Copied

What to Read

Nick Saban highest paid college football head coach.

Who Is Highest-Paid Coach in College Football?

Saban remains atop highest-paid head coaches getting over $11 million annually.
Deion Sanders with The Rock on ESPN's "College GameDay."

Deion Sanders Generated $45M In Earned Media For Colorado

From Sept.1-22, Sanders generated $45.7M for the public university.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
podcast thumbnail mobile
Front Office Sports Today

Reich’s Firing Sign of Tepper-Fueled Chaos in Carolina


Featured Today

Lane Kiffin

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.
LSU Lady Tigers head coach Kim Mulkey reacts against the Iowa Hawkeyes during the NCAA Womens Basketball Final Four National Championship at American Airlines Center.
November 6, 2023

Who Is The Highest-Paid Women’s College Basketball Coach?

LSU rewarded Kim Mulkey after winning a national title after her second year leading the program.
The Pac-12’s Collapse Will Have Ripple Effects on College Basketball.
November 6, 2023

The Pac-12’s Collapse Will Have Ripple Effects on College Basketball

The existing Pac-12 host a college basketball season for the last time.
Favre Presley
November 3, 2023

Brett Favre Controversy Casts Shadow Over Mississippi Gubernatorial Race

Candidate Brandon Presley has made the scandal one of his talking points.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Kroenke Sports Enterprises
Multiple - USA Careers

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.

USGA’s Amanda Weiner on Delivering
Personalized Fan Experiences with
 AI and Automation

How the USGA is using AI to streamline content creation and distribution.
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

"It's sort of the manifest destiny of the league that you expand at some point," NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.