• Loading stock data...
Wednesday, September 17, 2025

Terrell Owens Launches Wine Brand Eighty-One

T.O.
Kelley L Cox-USA TODAY Sports

Terrell Owens is the latest athlete on the wine scene, launching his own label: Eighty-One. 

The NFL Hall of Famer has teamed up with Lasorda Family Wines, legendary MLB manager Tommy Lasorda’s winery. Eighty-One’s first release is a blend of Cabernet Sauvignon and Syrah grapes — signed bottles are available.

Owens receives a portion of sales from the brand, but there’s potential equity in line if the release goes well.

Wine is a hot business for athletes:

  • Dwyane Wade launched his own wine company, D Wade Cellars, after a 2014 vineyard visit
  • Former NBA player Channing Frye launched the Chosen Family wine brand earlier this year
  • Former NFL player Will Blackmon launched a wine concierge service called “The Wine MVP”
  • 12-time Olympic medalist swimmer Natalie Coughlin started the Gaderian Wines label

The wine craze is not a recent development. Athletes have been getting into the wine business  for years. Standout investors include: NFL quarterbacks Dan Marino and Drew Bledsoe; NHL players Wayne Gretzky and Valeri Bure; golfers Ernie Els and Greg Norman; and NASCAR driver Jeff Gordon.

While many athletes hope wine will be a lucrative endeavor, the love of the product stems far beyond money. NBA players made headlines with their indulgence during the Orlando bubble this summer, and LeBron James alone has become somewhat of a wine influencer.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

[Subscription Customers Only] Jul 9, 2025; East Rutherford, New Jersey, USA; Real Madrid CF forward Kylian Mbappe (9) reacts after a semifinal match of the 2025 FIFA Club World Cup at MetLife Stadium.

CVC Builds Out Sports Division Amid Crowded PE Market

The firm’s sports portfolio is reportedly worth $13.6 billion.

Who Are the Richest MLB Owners?

MLB owners are among the wealthiest people in the U.S.
Feb 7, 2025; Storrs, Connecticut, USA; UConn Huskies center Tarris Reed Jr. (5) reacts after his basket against the St. John's Red Storm in the first half at Harry A. Gampel Pavilion.

After Decade Apart, ESPN and Big East Rekindle Media Rights Relationship

After a decade-plus apart, the network will stream hundreds of conference events.

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.