• Loading stock data...
Monday, February 26, 2024
Rates for the 2024 Best Venues Award increase this Sunday at 11:59 p.m. ET

TikTok Tests Mobile Games with Marquee Developers

  • TikTok has partnered with game developers Voodoo, Nitro Games, Aim Lab, and others.
  • The teams have developed a series of “mini-games.”
TikTok-on-phone-screen
Shutterstock

Social media giant TikTok has begun pilot testing games for its app with the help of some of the most innovative developers in mobile gaming. 

Mobile games offer an additional revenue stream for TikTok through advertising. TikTok has more than 1 billion monthly active users, making it one of the most popular apps in the world. 

  • TikTok has partnered with game developers Voodoo, Nitro Games, Aim Lab, and others.
  • The teams have developed a series of “mini-games.”
  • Games on the platform allow users to circumvent the App Store and Google Play.
  • Successful launches could hinder potential gaming revenue for Google and Apple. 

The mobile games are the result of the major push into the $198.4 billion gaming market TikTok announced in May. At the time, TikTok had begun testing mobile games on its platform for users in Vietnam. However, the app had first started experimenting with games in 2021 in a deal with gaming giant Zynga

Zynga launched “Disco Loco 3D,” an HTML5-based game exclusively on TikTok last November. 

Change of Plans 

The tests arrive amid a reorganization strategy by parent company ByteDance. The Beijing-based company is also considering selling a minority stake in Poizon, an online fashion marketplace for sneakers and apparel, according to Bloomberg.

ByteDance is looking to offload a stake in Poizon, which has roughly 100 million monthly active users, as it downsizes business operations — particularly its investment arm and VC team.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
podcast thumbnail mobile
Front Office Sports Today

The Shady Business of Fake Sports News

0:00
0:00

Featured Today

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.
February 11, 2024

Tom Brady’s Post-Retirement Embrace of Las Vegas

With business all over town, one partner says, ’He’s going to be a great addition to the city.’
Super Bowl
February 11, 2024

Does the Vegas Super Bowl Make Economic Sense? Depends Where You Get Your Figures

The game’s impact on an already bustling town is a thorny subject.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR
EA Sports

EA Sports: Summer Release for Long-Dormant College Football Video Game

Ed O’Bannon’s historic lawsuit led to the shuttering of EA Sports’ popular college games.
Reba McEntire Super Bowl
February 12, 2024

Reba McEntire Repeated ‘the Brave’ in the National Anthem, Sending Prop Bettors Spiraling

BetMGM paid bettors on both the over and the under.
Gatorade
February 14, 2024

Was the Gatorade Color Compromised Before Super Bowl LVIII Kickoff?

Multiple gambling companies saw a sharp spike in the color purple prior to Sunday’s kickoff.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
PENN ESPN
November 13, 2023

PENN Entertainment’s High-Stakes Gamble with ESPN Bet Kicks Off on Tuesday

After his Barstool failure, PENN CEO Jay Snowden has plenty riding on a deal with ESPN.
A general view as Faze Clan takes on EUnited during the Call of Duty League Finals e-sports event at Miami Beach Convention Center.
October 20, 2023

FaZe Clan, Once Valued at $725M, Sold at $16M Valuation to Jerry Jones-Backed GameSquare

The deal, closing in Q4 2023, is being characterized as a merger.
The U.K. regulator is Microsoft's last major hurdle to pass.
August 22, 2023

U.K. Reconsiders Activision Takeover Amid Revised Microsoft Offer

Microsoft’s new proposal grants cloud streaming rights to Ubisoft.
A judge denied the FTC’’s injunction request to block Microsoft’s deal.
July 11, 2023

Microsoft Beats FTC to Move Forward With Activision Blizzard Takeover

A judge denied the FTC’’s injunction request to block Microsoft’s deal.