• Loading stock data...
Monday, July 14, 2025

TikTok Tests Mobile Games with Marquee Developers

  • TikTok has partnered with game developers Voodoo, Nitro Games, Aim Lab, and others.
  • The teams have developed a series of “mini-games.”
TikTok-on-phone-screen
Shutterstock

Social media giant TikTok has begun pilot testing games for its app with the help of some of the most innovative developers in mobile gaming. 

Mobile games offer an additional revenue stream for TikTok through advertising. TikTok has more than 1 billion monthly active users, making it one of the most popular apps in the world. 

  • TikTok has partnered with game developers Voodoo, Nitro Games, Aim Lab, and others.
  • The teams have developed a series of “mini-games.”
  • Games on the platform allow users to circumvent the App Store and Google Play.
  • Successful launches could hinder potential gaming revenue for Google and Apple. 

The mobile games are the result of the major push into the $198.4 billion gaming market TikTok announced in May. At the time, TikTok had begun testing mobile games on its platform for users in Vietnam. However, the app had first started experimenting with games in 2021 in a deal with gaming giant Zynga

Zynga launched “Disco Loco 3D,” an HTML5-based game exclusively on TikTok last November. 

Change of Plans 

The tests arrive amid a reorganization strategy by parent company ByteDance. The Beijing-based company is also considering selling a minority stake in Poizon, an online fashion marketplace for sneakers and apparel, according to Bloomberg.

ByteDance is looking to offload a stake in Poizon, which has roughly 100 million monthly active users, as it downsizes business operations — particularly its investment arm and VC team.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in 2024 Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate 

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand Says It Will Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Announces Consumer Tax Starting Next Year

The company’s stock fell 5% Friday morning.