• Loading stock data...
Wednesday, October 23, 2024
The Best Employers in Sports survey is open through Nov. 6 Learn More

TikTok Owner Looks to Sell Stake in $10B Sneaker Resale Platform

  • ByteDance is looking to offload a stake in Poizon, which has roughly 100 million monthly active users.
  • Poizon is valued at more than $10 billion.
Poizon

ByteDance, the owner of TikTok, is considering selling a minority stake in Poizon, an online fashion marketplace for sneakers and apparel, according to Bloomberg. 

The Beijing-based company is looking to offload a stake in Poizon, which has roughly 100 million monthly active users, as it downsizes its business operations, particularly its investment arm and VC team. ByteDance anticipates a crackdown by Chinese regulators on tech companies. 

  • Poizon is valued at more than $10 billion.
  • A sale would be for a stake less than 10%.
  • ByteDance prefers to sell the minority stake to an existing investor.
  • No deal is imminent, as ByteDance may decide to keep the stake. 

ByteDance, which is privately held, was looking to go public last year in the U.S. or Hong Kong but scrapped its plan for an IPO after Chinese regulators asked the company to address data security risks and other issues. As of April, ByteDance is reportedly valued at $140 billion. 

Growing Tension 

ByteDance’s plans to sell a portion of Poizon come amid tension within the sneaker resale market. 

In February, Nike sued resale platform StockX over NFTs, accusing the latter of trademark infringement when some of the NFTs included Nike shoes. Two months later, Nike claimed it purchased four pairs of counterfeit shoes from StockX — including one matching an NFT.

Earlier this week, StockX, which reached a $3.8 billion valuation in 2021, filed a response to the lawsuit with the U.S. District Court in New York claiming Nike’s allegations “lack merit.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dallas Wings center Teaira McCowan (15) reaches for the ball Sunday, Sept. 15, 2024, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Dallas Wings, 110-109.

Nike’s New CEO Doubles Down on NBA, WNBA

The 12-year deal is reportedly “much bigger” than its last billion-dollar one.

From Tuck Rule to Team Owner: Tom Brady Secures Stake in Raiders

The seven-time Super Bowl winner is now an NFL team owner.
Adidas

Adidas Announces Earnings Surprise Two Weeks Early

“They can’t keep surprising to the upside,” said one analyst.
Nike

Nike Has Lost Some Mojo. But Not Its Market Share

Nike is in recovery mode but still enjoys a dominant slice of the market.
podcast thumbnail mobile
Front Office Sports Today

Messi and MLS Begin Biggest Postseason Yet; Intuit Dome Live Look-In

0:00

Featured Today

Feb 14, 2024; Dallas, Texas, USA; San Antonio Spurs center Victor Wembanyama (1) looks to move the ball past Dallas Mavericks guard Luka Doncic (77) during the fist quarter at the American Airlines Center.

The NBA’s First Billion-Dollar Player Is Inevitable. Who Is He?

More than one player could pass the threshold by 2034.
People at the Mesa Convention Center watch former President Donald J. Trump and Vice President Kamala Harris debate on Sept. 10, 2024.
October 22, 2024

The Future of College Sports Hangs in the Balance With the 2024 Elections

The election could decide the fate of athlete employment and amateurism.
Sep 8, 2024; Cleveland, Ohio, USA; Fox Sports announcer Tom Brady, left, in the broadcast booth for the game between the Cleveland Browns and the Dallas Cowboys at Huntington Bank Field.
opinion
October 19, 2024

Tom Brady’s TV Restrictions Cast His 10-Year Fox Contract in Doubt

The rules for new NFL co-owner Tom Brady make it highly unlikely he can last 10 years on-air.
Oct 15, 2024; Bronx, New York, USA; New York Yankees outfielder Aaron Judge (99) hits a two run home run during the seventh inning against the Cleveland Guardians in game two of the ALCS for the 2024 MLB Playoffs at Yankee Stadium.
October 18, 2024

Big Stars, Big Markets, Big Numbers: MLB Got Its Postseason Groove Back

Long-awaited viewership gains and palpable buzz—with perhaps more to come.
Sep 30, 2024; El Segundo, CA, USA; The Nike shoes worn by Los Angeles Lakers guard Bronny James during media day at the UCLA Health Training Center.

Nike Avoids Surprise With Expected 10% Sales Dip

New Nike CEO Elliott Hill starts his role Oct. 14.
Foot Locker store
September 25, 2024

SEC Charges Former Foot Locker Executive With Insider Trading

The former employee netted more than $110,000 by shorting company stock.
Sponsored

Athlete Archives With Anthony Davis

Anthony Davis grew up idolizing the legends of basketball—now, he’s featured on memorabilia as a legend himself.
Sep 24, 2024; Boston, MA, USA; Boston Celtics guard Jaylen Brown (7) during media day at Auerbach Center.
September 25, 2024

Jaylen Brown Passed on $50 Million to Start His Own Brand

The Celtics star will wear his 741 brand throughout the season.
A view of a Nike retail store in New York City.
September 20, 2024

Nike Stock Surges After CEO Change

Investors push the company stock up 7% after the executive switch.
September 19, 2024

Nike Replacing Embattled CEO John Donahoe

Donahoe’s rocky tenure as the CEO of Nike will end this fall.
September 5, 2024

Why Steph Curry Doesn’t Follow the NBA’s Unwritten Sneaker Code

The Warriors star has no problem with De’Aaron Fox wearing his shoes against him.