• Loading stock data...
Thursday, October 30, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Tiger Says He ‘Doesn’t Want’ Iconic ‘TW’ Logo. Could He Get It Back?

  • Tiger Woods is not using his iconic “TW” logo as part of his new brand.
  • Last month, the golfer split from Nike, which helped make the logo famous.
Reinhold Matay-USA TODAY Sports

Walk into any golf pro shop or just watch a Masters highlight reel on YouTube, and you’ll be sure to come across the iconic “TW” logo that Tiger Woods made famous with Nike. But that moniker was nowhere to be found when Woods unveiled his new TaylorMade-backed brand, Sun Day Red, which sports a brush-drawn tiger logo.

“I don’t want it back; I’ve moved on,” Woods said when asked about the logo at this week’s Genesis Invitational, where he is making his return to the PGA Tour. That was interesting phrasing by Woods, whose company ETW Corp owns the “TW” logo, according to filings with the U.S. Patent and Trademark Office. 

Trademark attorney Josh Gerben, the founder of Gerben IP, tells Front Office Sports that there are likely practical and legal issues at play. Woods could just want to start over with new branding, but it may also be out of his hands. “You could see where Nike would have issues in how much time and effort and money they spent creating the brand awareness,” Gerben says. Contractual details from Nike’s endorsement deal with Woods could be preventing any further use of the logo.

When tennis legend Roger Federer split from Nike, it took him two years to obtain the rights to his “RF” logo, which he now uses on merchandise from Uniqlo. Clippers star Kawhi Leonard wasn’t as fortunate, ultimately losing a lawsuit over the copyright for his Klaw logo, after he left Nike for New Balance. “There’s definitely this history of Nike saying, wait a second, you all can’t just walk out the door with all the value we helped you create,” says Gerben.

Without seeing the details of Nike’s contract with Woods, it’s impossible to know whether the golfer could ever be allowed to use the “TW” logo again, according to Gerben. Sun Day Red merchandise doesn’t go on sale to the public until May 1, but on Thursday, a search on Nike’s website showed 18 items still available for purchase under the Tiger Woods Collection.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rozier’s Lawyer Says Missed 2023 Games Cost Him Shoe Money

Rozier had a Puma deal through the end of the 2022–23 season.
Aug 25, 2022; Atlanta, Georgia, USA; Close up view of the ball and club of Scott Scheffler during the first round of the TOUR Championship golf tournament.

From Third Tier to $1M: Michael Brennan’s Surprise PGA Tour Win

The 23-year-old won his first professional start on the PGA Tour.

As the NFL, NBA, and NHL Go Global, The Masters Is Looking..

The tournament’s chairman touted new qualification measures.

YouTube Stars Help Bring Back Golf Channel’s ‘Big Break’

The show will return in 2026 after an 11-year hiatus.

Featured Today

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
October 25, 2025

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
Sep 11, 2025; Chicago, Illinois, USA; Injured Chicago Sky forward Angel Reese (5) stands on the sidelines before a WNBA game against the New York Liberty at Wintrust Arena.

After ‘Mebounds’ and ‘Reesebounds,’ Angel Reese Trademarks Her Name

The Sky player has already trademarked “Reesebounds” and “Mebounds.”
May 1, 2015; Las Vegas, NV, USA; Floyd Mayweather (left) stares at Manny Pacquiao during weigh-ins for the upcoming boxing fight at MGM Grand Garden Arena.
October 29, 2025

Pacquiao Confirms Mayweather Fight Talks After Political Career Fizzles

Pacquiao and Mayweather last fought in May 2015.
Sponsored

How HOKA is Reimagining the NIL Relationship

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.
Sponsored

How HOKA is Reimagining the NIL Relationship

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.
Oct 26, 2025; San Antonio, Texas, USA; San Antonio Spurs forward Victor Wembanyama (1) celebrates a three-point shot in the second half against the Brooklyn Nets at Frost Bank Center.
October 27, 2025

NBA Betting Scandals Overshadow Wembanyama’s Superstar Leap

Wembanyama is following the path of Shohei Ohtani in MLB.
Terry Rozier
October 24, 2025

Terry Rozier Will Be Paid Full NBA Salary While on Leave

The Heat are scheduled to pay Rozier $26.6 million for this season. 
Oct 18, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) holds the MVP trophy after defeating the Milwaukee Brewers in game five of the NLCS during the 2025 MLB playoffs at Dodger Stadium.
October 24, 2025

World Series Will Be First to Showcase Ohtani’s Two-Way Skills

The two-way superstar is slated to pitch in the World Series.
Malik Beasley
October 23, 2025

After NBA Gambling Arrests, Where Does Malik Beasley Stand?

Beasley was in line to receive a three-year deal from the Pistons.