• Loading stock data...
Friday, May 30, 2025

Thousands of JD Group Stores to Sell ABG’s Reebok

Reebok
Reebok/Design: Alex Brooks

Reebok, purchased by Authentic Brands Group in August, will now be sold in thousands of JD Group stores thanks to a new agreement between the companies.

The non-exclusive deal comes after ABG announced plans to buy Reebok from Adidas for $2.46 billion — the acquisition is set to close in Q1 2022.

JD Group, which owns JD, Finish Line, DTLR, Shoe Palace, Sports Zone, Sprinter, and Size?, will sell Reebok in more than 2,850 stores in North America and Europe. 

Authentic Brands Group already has big plans for Reebok.

  • ABG CEO, founder and chairman Jamie Salter previously stated that he expects Reebok to record more than $5 billion in 2022 global retail sales, with the goal to hit $10 billion in annual sales in the next five years.
  • The company announced that SPARC Group, a joint entity between Simon Property Group and ABG, will be Reebok’s official licensee and operating partner.
  • ABC signed a deal with Aditya Birla Fashion and Retail Limited earlier this month for exclusive distribution and sales rights of Reebok in India, Maldives, Nepal, Bangladesh, Bhutan, and Sri Lanka.

ABG Postpones IPO

Authentic Brands Group was originally planning for an IPO this year, but it announced last month that it would sell private equity stakes to CVC Capital, hedge fund HPS Investment Partners, and a pool of existing stakeholders instead.

The equity sale put the company at a $12.7 billion valuation. Salter says the company will aim for a new IPO date of 2023 or 2024.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Indiana basketball's Adidas team shoe - January 5, 2025

Steve Madden Sues Adidas to Protect Its Own Use of Stripes

Adidas previously sued Steve Madden over trademark issues.
At Dick's Sporting Goods in Fairless Hills, Store Administrative Assistant Christine Vandfermay, of Philadelphia, restocks some Philadelphia Eagles items, Monday, Jan. 30, 2023.

Dick’s Buys Fallen Sneaker Giant With $2.5B Foot Locker Deal

The merger brings together two iconic names in sportswear retail.
On-Running

On Says It’s Raising Prices—but Not Because of Tariffs

“We want to be the most premium performance sportswear brand,” On’s cofounder said.
Soar

Running Is a Bright Spot As Retailers Reel From Trump Tariffs

Sales of running shoes rose 7% in the first quarter.

Featured Today

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
May 24, 2025

Indiana Is the Center of the Basketball Universe—Thanks to Both Pro Teams

The Fever and Pacers are thriving at the same time.
Mar 23, 2024; New York, New York, USA; Sneakers worn by New York Knicks guard Jalen Brunson (11) during warmups prior to the game against the Brooklyn Nets at Madison Square Garden.

Nike to Raise Prices on Sneakers Above $100

Kids products and Air Force 1s won’t be affected.
May 15, 2025

20 Hats Per Minute: Merch Madness Hits PGA Championship

Headwear is among the most popular items selling in Charlotte.
Arc'teryx
May 20, 2025

Expensive Outdoor Gear Is Bright Spot Amid Tariff Turmoil

Amer Sports says tariffs will have a “negligible” impact on its results.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
A'ja Wilson
May 6, 2025

Why Nike Wanted A’ja Wilson’s New Shoe to Sell Out in Minutes

Nike gave fans a taste of the A’Ones with a limited drop.
Michelle Wie West
exclusive
May 6, 2025

Michelle Wie West Is Latest Athlete to Invest in Togethxr

The brand tripled its revenue year over year and is profitable.
May 24, 2024; Eugene, Oregon, USA; A Nike swoosh logo at Nike
April 29, 2025

Nike Apologizes and Removes ‘Never Again’ Marathon Ad

The billboard drew criticism for wording often linked to the Holocaust.
April 29, 2025

Shedeur Sanders Has NFL’s No. 3 Rookie Jersey After Draft Slide

The fifth-round draft pick keeps making headlines.