Wednesday, July 29, 2026

The Problems With Lane Kiffin’s NIL ‘Salary Cap’ Idea

  • Ole Miss coach Lane Kiffin suggested salary caps to limit NIL payments like “what happens in professional sports.”
  • Kiffin’s idea isn’t just a misrepresentation of the realities in pro sports — it’s potentially illegal.
Dale Zanine-USA TODAY Sports

At SEC Media Days, Ole Miss coach Lane Kiffin suggested a potential solution to the complaint that NIL has created an unfair advantage for schools in football recruiting: a team-wide “salary cap” on NIL funds managed by the coach — à la professional sports leagues.

In his defense, Kiffin admitted he didn’t have a fleshed-out plan, but there are serious issues with his suggestion — even beyond the fact that it’s based on a problem that NIL didn’t create  (the disparity in college football resources existed before NIL).

The idea itself suggests using NIL as an athlete’s salary — the No.1 thing the NCAA is trying to prevent. 

What’s more, a salary cap in college sports, as it currently stands, might not even be legal.

Kiffin’s idea doesn’t actually represent how pro sports work, as attorney Darren Heitner pointed out on Twitter. The professional equivalent of NIL deals are pro athletes’ off-field endeavors, from businesses to endorsements — and there’s no limit to how much an athlete can make on those activities in any law or league rulebook.

The idea would also imply that NIL payments are salaries for playing on a particular team — which is completely antithetical to what the NCAA wanted them to be. Regardless of whether one is in favor of paying athletes salaries, NIL is supposed to be separate. 

There could be major legal fallout if the NCAA — or any school or conference — tries to limit the amount of money an athlete can make through NIL. 

The Alston decision, while not specifically dealing with NIL, suggested that the governing body has less power to set compensation limits than it previously thought. If it tries to set strict rules, it could be found in violation of antitrust law.

And as attorney Marc Edelman noted, salary caps are only legal in other sports because they have the agreement of a union. NCAA athletes currently don’t even have an official collective bargaining unit. 

Ironically, a more helpful solution would be legalizing paying college athletes salaries and deeming them employees, as attorney Mit Winter suggested

Athletes could form a union and collectively bargain, a governing body could set compensation limits for equity between teams, and NIL payments would no longer necessarily be a requisite for recruitment. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Every Major College Jersey Patch Deal So Far

A comprehensive list of all jersey patch partnerships announced so far.
American Conference Commissioner Tim Pernetti walks next to the court before the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.

American Conference Continues to Explore Private Capital Deals

Deals that would sell ownership stakes in the conference are “not realistic.”
Dec 31, 2025; Arlington, TX, USA; Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates after he runs for a touchdown during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images

Ohio State Signs $17 Million Jersey Patch Deal With Chase

All 36 OSU sports teams will wear Chase jersey patches.
UNC football general manager Michael Lombardi

UNC Puts Football GM Michael Lombardi on ‘Administrative Leave’

The beleaguered football program led by Bill Belichick faces yet another controversy.
podcast thumbnail mobile
Front Office Sports Today

7/28/26 – 76ers’ Huge TV Boost, UNC GM Investigation, Stanford’s Unionization Process

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Sep 13, 2025; Stanford, California, USA; Stanford Cardinal offensive lineman Fisher Anderson (center) blocks against Boston College Eagles defensive lineman Kwan Williams (right) during the fourth quarter at Stanford Stadium.

Stanford Football Players Launch Effort to Unionize

The football players’ CFBPA “fraternity chapter” could eventually be a union.
Mar 21, 2026; Greenville, SC, USA; Texas Christian University Horned Frogs forward Xavier Edmonds (24) dunks the ball during the second half against Duke Blue Devils forward Maliq Brown (6) during a second round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena.
July 24, 2026

TCU AD Mike Buddie: Coaches, ADs Should Have a Salary Cap

Salaries for the highest-paid coaches exceed $13 million.
July 25, 2026

Michigan AD Warde Manuel to Get $7M Buyout

Manuel will step down at the end of 2026.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Duke Blue Devils guard Cayden Boozer (2) shoots the ball Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the Siena Saints at Bon Secours Wellness Arena in Greenville, South Carolina.
July 24, 2026

Duke–Michigan Amazon Showcase Canceled Over TV Rights Dispute

The Big Ten had disputed that the ACC possessed the game’s rights.
July 23, 2026

Trump-Backed College Sports Bill Faces Hurdles As Deadline Nears

If it doesn’t pass the Senate by August, it could be dead.
Josh Pate
July 21, 2026

Josh Pate on Trump Interview Fallout: ‘It’s the President Asking’

Pate knew his interview with the president would be polarizing.
Mar 20, 2026; Philadelphia, PA, USA; UCLA Bruins guard Donovan Dent (2) dribbles the ball against the UCF Knights in the first half during a first round game of the men's 2026 NCAA Tournament at Xfinity Mobile Arena
July 21, 2026

New NCAA Eligibility Policy Hasn’t Slowed Lawsuits—It’s Triggered More

“I’m getting five emails per minute from 9 a.m. to 5 p.m.”