Friday, July 10, 2026

The Problems With Lane Kiffin’s NIL ‘Salary Cap’ Idea

  • Ole Miss coach Lane Kiffin suggested salary caps to limit NIL payments like “what happens in professional sports.”
  • Kiffin’s idea isn’t just a misrepresentation of the realities in pro sports — it’s potentially illegal.
Dale Zanine-USA TODAY Sports

At SEC Media Days, Ole Miss coach Lane Kiffin suggested a potential solution to the complaint that NIL has created an unfair advantage for schools in football recruiting: a team-wide “salary cap” on NIL funds managed by the coach — à la professional sports leagues.

In his defense, Kiffin admitted he didn’t have a fleshed-out plan, but there are serious issues with his suggestion — even beyond the fact that it’s based on a problem that NIL didn’t create  (the disparity in college football resources existed before NIL).

The idea itself suggests using NIL as an athlete’s salary — the No.1 thing the NCAA is trying to prevent. 

What’s more, a salary cap in college sports, as it currently stands, might not even be legal.

Kiffin’s idea doesn’t actually represent how pro sports work, as attorney Darren Heitner pointed out on Twitter. The professional equivalent of NIL deals are pro athletes’ off-field endeavors, from businesses to endorsements — and there’s no limit to how much an athlete can make on those activities in any law or league rulebook.

The idea would also imply that NIL payments are salaries for playing on a particular team — which is completely antithetical to what the NCAA wanted them to be. Regardless of whether one is in favor of paying athletes salaries, NIL is supposed to be separate. 

There could be major legal fallout if the NCAA — or any school or conference — tries to limit the amount of money an athlete can make through NIL. 

The Alston decision, while not specifically dealing with NIL, suggested that the governing body has less power to set compensation limits than it previously thought. If it tries to set strict rules, it could be found in violation of antitrust law.

And as attorney Marc Edelman noted, salary caps are only legal in other sports because they have the agreement of a union. NCAA athletes currently don’t even have an official collective bargaining unit. 

Ironically, a more helpful solution would be legalizing paying college athletes salaries and deeming them employees, as attorney Mit Winter suggested

Athletes could form a union and collectively bargain, a governing body could set compensation limits for equity between teams, and NIL payments would no longer necessarily be a requisite for recruitment. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.

Judge Orders NCAA to Grandfather Athletes Into Eligibility Model

The ruling could grant another year of eligibility to thousands of athletes.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.
The Cheboygan Junior Chiefs held youth soccer games at Gordon Turner Park on Monday, June 22.

USMNT World Cup Flameout Fuels Youth Sports Debate

Critics say the system prices out talent and drives kids away.
Nov 25, 2016; Pullman, WA, USA; General view of the Pac-12 logo on the field before the game between the Washington Huskies and the Washington State Cougars at Martin Stadium. Mandatory Credit: James Snook-USA TODAY Sports

New Pac-12 Only FBS Conference Not Hosting Media Days

The Pac-12 is expanding from two to eight teams this season.
podcast thumbnail mobile
Front Office Sports Today

Record Betting on USMNT Loss, U.S. Soccer Splits Payout, Potential LIV Golf Layoffs, Bieber headlines World Cup halftime

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.
July 2, 2026

Pair of Merging D-II Schools Sue Conference That Kicked One Out

Ursuline College’s athletic recruiting and scheduling are being drastically impacted. 
July 5, 2026

FBI Arrests Ex-College Hoops Player in Multimillion-Dollar Fraud Case

Kerr Kriisa played for Kentucky, West Virginia, Cincinnati, and Arizona between 2020 and 2026.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
June 28, 2026

College Sports Roster Spending Soars Beyond $20.5M Rev-Share Cap

The $20.5 million rev-share cap was a new floor for roster costs.
June 26, 2026

West Virginia AD: McAfee’s Value to School ‘Maybe Eight Figures’

The sports media star played at West Virginia nearly two decades ago.
Nov 22, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions running back Kaytron Allen (13) runs the ball into the end zone for a touchdown during the fourth quarter against the Nebraska Cornhuskers at Beaver Stadium.
June 25, 2026

Court Hands NCAA, Conferences Win in Fight Over NIL Enforcement

Schools are still going above the revenue-sharing cap.
June 25, 2026

The Clippers Have Innovated the NCAA Draft-and-Stash

No. 57 pick Narcisse Ngoy will still play for Auburn this season.