Thursday, June 25, 2026

The NBA Has Created an Era of Unprecedented Parity

The NBA will have a new champion for the seventh consecutive season.

Bruce Kluckhohn-Imagn Images

Luka Dončić’s trade to the Lakers may now top most people’s lists for “Where were you when this happened?” NBA moments. But before February’s trade, one of the leading candidates was when the Warriors signed Kevin Durant in the summer of 2016.

Durant was a former MVP set to join a 73-win team that had already proved it could win a title with its current core. From 2015 to 2019, Golden State made five straight Finals and won three championships—two with Durant as Finals MVP. 

The signing was the catalyst for a change in the league’s CBA. The Warriors were able to sign Durant because the salary cap jumped more than 30% in 2016—which coincided with a new media-rights deal. 

In 2023, the CBA added cap-smoothing, which limited the year-over-year salary-cap jumps to 10%. The rule changes resulted in a drop in high-profile players changing teams in free agency. While trade requests continue to be prevalent, the most impactful player to leave his franchise in free agency in the last two years is Fred VanVleet, a one-time All-Star.

The CBA also included aprons—two salary thresholds above the league’s soft salary cap and luxury tax. Violating each apron comes with basketball-related penalties that can limit a team’s flexibility to make roster moves, on top of monetary penalties that come with exceeding the luxury tax. In the past, teams with deep-pocketed owners, like the Warriors and Clippers, consistently violated the luxury tax and paid the penalties. 

Proof of Concept

The two-apron salary structure has been highly criticized, including by NBA GMs. But if parity was the goal of the rules, they have served their purpose.

The 2025 NBA conference finals start Tuesday, but regardless of which of the four remaining teams hoists the Larry O’Brien Trophy next month, there will be a new champion for the seventh consecutive season, the first time in league history:

  • 2019: Raptors
  • 2020: Lakers
  • 2021: Bucks
  • 2022: Warriors 
  • 2023: Nuggets
  • 2024: Celtics
  • 2025: Knicks/Pacers/Thunder/T-Wolves

The four teams also represent a diversity of market sizes, but all have struggled to win the NBA championship. Among the conference finalists, the most recent NBA championship was won in 1979—and that was when the Thunder were still the Seattle SuperSonics. The T-Wolves and Pacers have never won a title.

The next few years will reveal more about the long-term effects of the NBA’s much-maligned salary structure, especially as the Celtics are expecting a record payroll and teams like the Thunder and Timberwolves face questions about the financial sustainability of their rosters.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB Owners Escalate Labor Fight With New Contract Proposal

MLB team owners make another radical labor proposal.
Nov 22, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions running back Kaytron Allen (13) runs the ball into the end zone for a touchdown during the fourth quarter against the Nebraska Cornhuskers at Beaver Stadium.

Court Hands NCAA, Conferences Win in Fight Over NIL Enforcement

Schools are still going above the revenue-sharing cap.

NBC’s John Fanta: College Hoops ‘Has Never Been Stronger’

The NBC broadcaster said the college basketball product has never been better.
Feb 7, 2022; Westlake Village, CA, USA; ESPN reporter Dianna Russini at Los Angeles Rams Super Bowl LVI Opening Night at Oaks Christian High School. Mandatory Credit: Kirby Lee-USA TODAY Sports

NYT Russini Story Only Raises More Questions

Is The Athletic’s investigation into Russini’s work nearing its end?
podcast thumbnail mobile
Front Office Sports Today

6/25/26 – Austin Reaves’s Record Deal, IOC to Pay Every Olympian, Taylor Swift’s MSG Wedding, College Eligibility Lawsuits

0:00

Featured Today

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: A view shows the logo of PGA Tour during the Canadian Open Championship at Oakdale Golf and Country Club in Toronto, Ontario, Canada June 7, 2023. REUTERS/Nick Lachance/File Photo

PGA Tour Faces New Sponsorship Test With 2028 Overhaul

Championship Series events will have $20 million purses.
Apr 12, 2026; New York, New York, USA; Charlotte Hornets guard LaMelo Ball (1) dribbles up court against the New York Knicks during the first half at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images
June 25, 2026

LaMelo Ball Trade Marks New Era for Wolves and NBA

The deal comes hours after the conclusion of the NBA draft.
Phoenix Mercury forward Alyssa Thomas (25) scrambles to get up over Indiana Fever guard Caitlin Clark (22) on Wednesday, June 24, 2026, during a game at Gainbridge Fieldhouse in Indianapolis. The Phoenix Mercury defeated the Indiana Fever, 111-109.
June 25, 2026

Caitlin Clark’s Status Unclear After Apparent Throat Punch, Back Injury

The WNBA gave Alyssa Thomas a one-game suspension on Thursday.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver poses with 2026 draft prospects before the NBA Draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
June 24, 2026

NBA Draft Highlights College Basketball’s NIL Boom

The first 20 players selected on Tuesday all played in college.
June 24, 2026

PGA Tour Bets New Tour Championship Will Drive Revenue

The on-site experience will be extremely different from standard events.
Apr 24, 2026; Salt Lake City, Utah, USA; NHL commissioner Gary Bettman speaks to the media before game three of the first round of the 2026 Stanley Cup Playoffs between the Utah Mammoth and the Vegas Golden Knights at Delta Center.
June 24, 2026

NHL’s Sun Belt Powerhouse Center Is Set to Expand

The league draws closer to placing a second team in Texas.
Jun 23, 2026; New York, NY, USA; NBA Commissioner poses with the first pick in the 2026 NBA draft selected by the Washington Wizards, BYU forward AJ Dybantsa at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
June 23, 2026

Wizards Land Dybantsa Ahead of NBA Lottery Overhaul

Darryn Peterson, Cameron Boozer, and Caleb Wilson rounded out the top four.