• Loading stock data...
Friday, July 18, 2025

The NBA Draft’s New Two-Day Format May Have a Secret Weapon in Round 2

  • Barclays Center is hosting Round 1, before an ESPN studio takes over.
  • Bronny James may keep viewers interested until the second round.
James Snook-USA TODAY Sports

Wednesday is NBA draft day, and the league is tipping off a new experiment to increase interest in and hype around its annual rookie selection event.

The two-round NBA draft is expanding to two days this year. The first round will take place Wednesday night at Barclays Center in Brooklyn, with TV coverage on ABC and ESPN, beginning at 8 p.m. ET. The second round will move across town to ESPN’s Seaport district studio, and out of prime time, airing on ESPN at 4 p.m. ET on Thursday afternoon. Other logistical changes include the time between picks in the second round increasing from two to four minutes.

Last year, the one-night NBA draft averaged a record 3.74 million viewers. Like it will this year, ABC also carried the 2023 first round, which had an average audience of 4.93 million. Generational prospect Victor Wembanyama, then a teenager from France, was selected No. 1 by the Spurs, who saw an immediate impact on the bottom line, including a rush on ticket sales. 

This year’s draft class does not have a comparable consensus top pick—which is held by the Hawks—but does include a similar European connection. Many mock drafts have Frenchmen Alex Sarr and Zaccharie Risacher, both 19, going first and second, in varying orders. However, neither are predicted to have the same impact on their new franchises that Wembanyama has had on San Antonio, especially off the court.

The Bronny Factor

In a draft without a can’t-miss top pick, there is still one prospect creating more buzz than anyone else: Bronny James (above). The son of LeBron James decided to leave USC after one season and turn professional this summer, even though he isn’t guaranteed to be a first-round pick. 

After last month’s NBA draft combine, James moved up ESPN’s Top 100 rankings, from No. 98 to No. 54—just barely at the back end of the second round. There will be 58 picks in this draft due to two forfeited selections. Still, fans remain intrigued. BetMGM told The Athletic that 25.2% of its tickets for the No. 1 overall pick were for James.

The Lakers have selections Nos. 17 and 55. If Los Angeles is looking to pair the father-son duo together, ESPN execs may be hoping it waits until the second round to do so, in turn providing two days of intrigue for draft viewers.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Stars Say Zero Progress Made at CBA Meeting

The WNBA and its union had their first in-person meeting Thursday.

Unrivaled Founder Says Growing League Has ‘No Conflict’ With WNBA

Alex Bazzell co-founded Unrivaled with Napheesa Collier and Breanna Stewart.

Featured Today

Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.

Netflix Beats Projections Again—and Plots Big Holiday Sports Slate

The streaming giant again beats analyst projections in every respect.
Jul 15, 2025; Cumberland, Georgia, USA; National League designated hitter Kyle Schwarber (12) of the Philadelphia Phillies hits a home run in the swing off of after the 2025 MLB All Star Game ended in a tie at Truist Park.
July 16, 2025

MLB All-Star Game Viewership Dips Despite Historic Swing-Off

Game viewership falls 3% despite late dramatics in the unique tiebreaker.
July 17, 2025

ESPN Bidding Against NBC, Apple for MLB Rights Package

The league continues to negotiate with multiple media-rights bidders.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 15, 2025

MLB Home Run Derby Draws 5.7M Viewers on ESPN, Up 5%

ESPN reverses the trend from last year and registers audience growth.
July 15, 2025

WNBA Hits Fourth-Highest ABC Viewership With Clark-Bueckers Duel

Clark missed the first Fever vs. Wings game with an injury.
Brittney Griner and Caitlin Clark
exclusive
July 15, 2025

‘Good Morning America’ Will Air From WNBA All-Star in First

The All-Star Game’s relevance has exploded with the league in recent years.
NBC Sports
exclusive
July 14, 2025

NBC Hiring Ex-Hawks Exec Grant Liffmann As NBA Front Office Insider

Liffmann spent the last three years with Atlanta after covering the Warriors.