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What to Read
by David Rumsey
With or Without Messi, Major League Soccer Is Barreling Into the Future
After the Cup final, the league looks to accelerate its growth.
by Eric Fisher
Rays Reversal: St. Pete Approves $287M Stadium Bond Package
The approval gives the embattled project a big dose of resurgent energy.
Mere $67 Million for Pitcher Is Largest Deal in A’s History
Severino had a strong season with the Mets after a tough 2023.
by Eric Fisher
Juan Soto’s $600M Free-Agent Saga Nears Endgame: The Finalists?
The coveted free-agent outfielder remains poised to sign a historic deal.
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by Mike Jakeman
FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World
Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024
U.S. Investors Are Gunning for England’s Small Soccer Clubs
Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
November 29, 2024
Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era
In the post–House v. NCAA world, “everyone’s kind of on their own.”
November 29, 2024
The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team
The Toronto Sceptres may have opened a Pandora’s box of trademark issues.
by Eric Fisher
UFC’s Vegas Sphere Fight Should Set Records
The MMA fight has big aspirations and a budget to match.
August 13, 2024
Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track
Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024
Guardian Caps Make NFL Debut
Multiple NFL players wore Guardian Caps over their helmets Sunday.
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How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
August 11, 2024
Guardian Caps Have Arrived in the NFL—Ahead of Schedule
Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024
How Omega Timing Determined Noah Lyles Won Olympic Gold
Omega touches every corner of the Olympics.
July 25, 2023
The Most Advanced Tech at the Women’s World Cup Might Surprise You
This year’s OCEAUNZ introduces connected ball technology to the women’s game.
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Rewriting the Sports Media Playbook
WSC’s highlight automation improved Clemson’s content strategy and overall growth.