• Loading stock data...
Saturday, June 22, 2024

The Importance of a Mentor in Social Media

This post is a part of our partnership with Generation Y Digital! Check them out on Twitter at @genydig!


By: Kyle Benzion, @KylonialKyle

As we all know, Social Media is constantly evolving. There is so much to learn at such a quick pace that you always have to be on your toes, ready to go, similar to a position player in baseball. With the constant change, it is important to stay up to date on the latest apps and trends to best utilize for your brand. One way to do that is to establish a mentor early in your career.

There are several aspects of a job that an applicant fresh out of college should want in their first gig:

“The feeling that it will be a useful experience to help prepare them for a future job”

“The ability to learn and grow.”

“Mentor- someone reliable who is willing to teach you”

That first job should be a ball pit; with every ball being individually unique that will help prepare you for the future. For example, I landed my first job, at the University of Nebraska, as a Video Specialist, primarily focused on creating video content for social media. I was able to work on a variety of different platforms and with different teams. I started the Huskers Instagram account, managed the baseball and women’s basketball social media accounts, began to learn basic Photoshop skills and created video content. A year and a half later, I left Nebraska to become a Social Media Manager at George Washington University despite primarily going to Nebraska for video. How did this change from video to social media come about? My mentor.

The Huskers Assistant Athletic Director of Creative and Emerging Media, Kelly Mosier, was able to answer any and all questions that I had relating to social media throughout my time at Nebraska. I learned that it is especially important in your first job to ensure that your boss, is also your mentor. There were multiple times that I sat in his office for hours asking question upon question ranging from how we could utilize new apps, to what is the meaning of specific analytics.

The big challenge is your second job, once you begin to work your way up the ladder. I have quickly experienced that once you become a coordinator/manager of social media, you are often your own backbone. We are often told throughout school and our professional life that “relationships are everything.” Well, when it comes to a mentor, they truly are. Develop a relationship with someone that you can share professional ideas back and forth without feeling like they will “steal your idea”. While I work for GW, and Kelly still works for Nebraska, I know Kelly often finds himself thinking of ways GW could best utilize certain platforms while I continue to share ideas or thoughts about Nebraska.

So, where do you start? Identify someone that you look up to in the industry. Start by asking questions, find someone willing to give you beneficial answers, write down the answers, and be sure to ask questions about those answers. You only have two eyes and two ears. Sometimes you may miss hearing about the latest trend that could be beneficial to your brand. It never hurts to have an extra set of eyes and ears that are looking out for you on your behalf.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Storytelling in the 21st Century

Patty Hubbard is hoping to redefine how athletes build their brands. Patty Hubbard,…

Twitter Moments for Everyone

This post is a part of our new partnership with Generation Y…

Life Lessons Learned On The Path to My Dream Job

This post is a part of our new partnership with Generation Y…

These Tweets Do Reflect Your Employer

This post is a part of our new partnership with Generation Y…
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Sponsored

How Sportradar and the NBA are Partnering to Fuel Fan Engagement

How Sportradar and the NBA are utilizing data to enhance fan engagement
Oakland-A's
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A’s could be searching for a place to play.
Sponsored

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS’s growth and digital transformation.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Titans stadium.
April 19, 2023

Titans’ Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
Crypto-markets-sports-sponsorship
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
Insights-Wearables-Consumers
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.