• Loading stock data...
Saturday, June 28, 2025

The Budget NASCAR Stock Car

  • Hendrick Motorsports Track Attack uses repurposed parts from high-end stock race vehicles.
  • The Track Attack has a limited racing record, but Hendrick used it to make its debut in the Ultimate Track Car Challenge shootout last July.
Hendrick Performance/Design: Alex Brooks

Hendrick Motorsports is changing gears with its (relatively) affordable stock car.

Just a few wins short of the all-time NASCAR record, Hendrick is not a brand that needs to undercut the market to survive. Instead, it came up with Track Attack.

Managing director Bill Snider conceived Track Attack as a way to give high-end equipment a second life. Most track cars lack comprehensive safety features and regularly sustain five and sometimes six figures’ worth of damage on the track. Furthermore, many stock car parts are disassembled or discarded after a race. 

Track Attack uses repurposed parts from high-end stock race vehicles, which helps keep the costs down.

  • Track Attack cars are available for $125,000, less than half many similarly high-performance or exotic cars.
  • The vehicle line has brought in over $1.65 million in revenue.

Track Attack cars can also take super-unleaded fuel, as opposed to more expensive options. The Track Attack sources its engine from Chevrolet and has a replaceable composite skin of a Chevrolet SS or a Camaro ZL1 stock car, depending on the customer’s preference.

The Track Attack has a limited racing record, but Hendrick used it to make its debut in the Ultimate Track Car Challenge shootout last July, placing third and seventh in the contest.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Amazon NASCAR Ratings Down 17%, but Skew Younger

Prime Video averaged 2.16 million per race during its five-event stretch.

MLB’s Bold Bristol Plan: Inside the Renovation and Potential Records

Work accelerates to convert the massive motorsports venue for baseball.
Jun 8, 2025; Brooklyn, Michigan, USA; NASCAR Cup Series driver Denny Hamlin (11) celebrates with his team, holding up three fingers, one for each of his victories at Michigan International Speedway, after winning the FireKeepers Casino 400.

Judge Urges Michael Jordan, Co-Plaintiffs to Settle With NASCAR

Jordan’s racing team filed a co-suit in October alleging antitrust practices.

NASCAR Amazon Ratings Down 25% From 2024 Fox Broadcasts

The streamer is averaging just over 2 million viewers per race.

Featured Today

Seattle Rough & Tumble

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena
June 22, 2025

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.