• Loading stock data...
Monday, September 8, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

Texas Knocks Down NIL-Heavy Texas Tech to Win WCWS

The Longhorns didn’t spend big on NIL like the Red Raiders, but have long been known for investing big in their softball program.

Brett Rojo-Imagn Images

The Texas Longhorns made history Friday night, winning the school’s first-ever Women’s College World Series title by knocking down a Texas Tech team that has made waves all season for a stacked roster built by NIL (name, image, and likeness) dollars. 

The Longhorns and Red Raiders battled to a third game after Texas won 2-1 Wednesday and Texas Tech held off the Longhorns in a 4-3 win Thursday. But on Friday, Tech’s million-dollar-star NiJaree Canady’s season ended brutally when she allowed five runs in the first inning (the most she’s ever given up in an inning) and was pulled by the second; Texas triumphed 10-4.

The win comes one year after the Longhorns suffered heartbreak in the title series last season.

On Wednesday night, Canady made what many called the worst mistake of her career: throwing a would-be ball four during an attempted intentional walk that Texas’s Reese Atwood hit to drive in two runs—the only runs the Longhorns would score that night in their win. The next night, Canady shook it off with a strong outing on the mound, and ended the game with a strikeout that left the tying run stranded on third.

The Longhorns may not have spent the flashy NIL money of the Red Raiders this year, but they have long been known for investing big in their softball program. Texas spent $3.8 million on its program, not including NIL money, according to data compiled by the Extra Points newsletter, ranking them No. 10 in the nation. (Texas Tech wasn’t far behind, spending $3.6 million.) 

Coach Mike White earns $625,000 annually, the second-highest contract of anyone in NCAA softball. New Texas Tech coach Gerry Glasco didn’t even crack the top 20.

It was a year of firsts for the Red Raiders under Glasco, who recruited a No. 1 transfer class with the help of oil billionaire John Sellers and his wife, Tracy, who played softball at Texas Tech. The team notched its first Big 12 regular season title, first Big 12 tournament title, and appeared in its first WCWS and first championship series. 

The Longhorns held on this year, but the Red Raiders could be back. Canady has agreed to another seven-figure NIL deal with Texas Tech’s NIL collective, The Matador Club, earlier on Friday, Front Office Sports confirmed

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 6, 2025; Gainesville, Florida, USA; South Florida Bulls place kicker Nico Gramatica (7), South Florida Bulls long snapper Turner McLaughlin (48) and teammates celebrate after a game against the Florida Gators at Ben Hill Griffin Stadium.

USF Is the Newest Financial Underdog in the AP Top 25

USF’s athletic department brings in half the amount Florida does.

Oklahoma-Michigan Was a Battle of Dueling QB NIL Philosophies

Bryce Underwood got into a heated exchange with his teammate.
Ohio State Buckeyes quarterback Julian Sayin (10) and linebacker C.J. Hicks (11) shake hands while leaving the field following the NCAA football game at Ohio Stadium on Aug. 30, 2025. Ohio State won 14-7

How Ohio State Rebuilt Its NIL Strategy in the Rev-Share Era

The Buckeyes are staying “aggressive” in the new NIL landscape.
opinion

Bill and Jordon’s Excellent Adventure Already Unraveling

Belichick’s debut was a humiliation rather than a coronation.

Featured Today

Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Tennis
September 5, 2025

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.
September 5, 2025

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.
September 2, 2025

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.

NIL Go Corrects Its Data From $80M in Deals Cleared to $35M,..

It’s another bump in the rocky rollout of the new NIL clearinghouse.
Arch Manning
September 4, 2025

NIL Go Says It Has Cleared $80 Million in NIL Deals So..

NIL collectives, however, say the majority of their deals are in limbo.
September 5, 2025

NCAA Headed Toward Single Football Transfer-Portal Window

A new winter window would run Jan. 2–11.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Workers set up the stages for the “Fox Big Noon Kickoff” sports show live telecast before Saturday’s Iowa State and Iowa football game at Jack Trice Stadium in Ames, Iowa.
exclusive
September 3, 2025

Big 12 Embraces Dave Portnoy and Barstool Sports

The conference held a call with Portnoy to discuss coverage and collaboration.
Aug 30, 2025; Nashville, Tennessee, USA; Vanderbilt Commodores linebacker Langston Patterson (10) looks over the defense against the Charleston Southern Buccaneers during the first half at FirstBank Stadium.
September 3, 2025

Latest Class Action Eligibility Lawsuit Challenges NCAA’s ‘Redshirt’ Rule

It’s the latest lawsuit challenging the NCAA’s core eligibility requirements.
The cast of ESPN College GameDay begins their show prior to the NCAA football game between the Ohio State Buckeyes and the Texas Longhorns at Ohio Stadium on Aug. 30, 2025. The show is the final one for Lee Corso.
September 2, 2025

College Students Have Already Won $550K in McAfee Kicking Contest This Season

In 2023, only one student made the kick the whole season.
Aug 30, 2025; Columbus, Ohio, USA; Texas Longhorns quarterback Arch Manning (16) drops back to pass against the Ohio State Buckeyes in the first half at Ohio Stadium.
September 2, 2025

On This Year’s CFB Rosters, Even Backup QBs Make Six Figures

The going rate for backup quarterbacks is in the mid-six-figures.