• Loading stock data...
Monday, October 6, 2025

Tennis Has Enjoyed 16 Years Of Equal Pay — But Only At The Grand Slams

  • The ATP and WTA regular season events are still playing catch-up.
  • The two prominent 1000-level tuneups for the US Open each offered a total prize pool of $6.6 million for the men and $2.8 million for the women.
Coco Gauff returns a shot to Karolina Muchova during the women’s singles final of the Western & Southern Open tennis tournament.
Kareem Elgazzar/The Enquirer / USA TODAY NETWORK

The 2023 US Open will be the 50th edition to offer equal prize money, with a record purse of $65 million, and caps off the 17th season with pay equity at all four Grand Slams.

The same cannot be said for all of the regular-season events run by the Association of Tennis Professionals and the Women’s Tennis Association, which operate on much smaller budgets than the majors and generate much less revenue.

The women’s game is making progress, but is still very much playing catch-up.

The two prominent 1000-level tuneups for the US Open — the Canadian Open and the Cincinnati Masters — each offered a total prize pool of $6.6 million for the men and $2.8 million for the women.

This summer, the WTA’s Silicon Valley Classic and the ATP’s Citi Open merged to form the first “DC Open” — the only 500-level combined event. Tournament chairman Mark Ein tells FOS that the move was intended to open up a future with equal prize money.

“One of the greatest attributes of tennis is it’s the only sport where men and women play together on the same court or field, in the same stadium, at the same time,” he says. “If you think long term, you really want to have the same level of that because that’s what lets you put it on in an equal way.”

That said, the tournament had a total financial commitment of $2.2 million for the men’s side and $780,637 for the women’s.

Gender Pay Equity At The U.S. Open 50 Years Later

Tennis icon Billie Jean King to be celebrated for her activism
August 28, 2023

In June, the WTA announced that all combined 1000- and 500-level events will offer equal prize money by 2027; all non-combined 1000- and 500-level events will do so by 2033.

In March, private equity firm CVC Capital Partners invested $150 million, which WTA president Micky Lawler told FOS will help “accelerate” the tour’s plans to build out its media product and offer equal pay.

“When you put together a budget based on what you have on the books and based on your projections and your objectives, you put together a timeline and that’s what we’ve done,” Lawler says.

While that seems like a long time away, it’s the absolute earliest it would make sense economically, as decades of limited media rights investment has resulted in standalone WTA events generating “a fraction” of the TV revenue generated by ATP events, a tennis industry source tells Front Office Sports. The ATP declined comment for this story.

With CVC managing media rights, sponsorship, and other revenue drivers for WTA, the tour could make up more ground on ATP. But perhaps the best solution is for the two sides to combine forces with an “inevitable” merger.

“I don’t think there’s a sponsor of a combined event, or a broadcaster, or a ticket holder that bought that ticket, or decided on that sponsorship, or decided to buy the media rights because of one [gender] or the other,” Lawler says.

But how and when a merger will finally happen are “two million dollar questions,” says Lawler.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ballers in Philadelphia
exclusive

Backer of SlamBall, Ballers Armed With $150M for New Fund

The fund will offer sports and entertainment companies deals that don’t involve equity.
Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.

Featured Today

Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
FARMINGDALE, NY - SEPTEMBER 23: Rory McIlroy of Team Europe hits out of the rough on the first hole during the 2025 Ryder Cup at Bethpage State Park on Tuesday, September 23, 2025 in Farmingdale, New York.
September 25, 2025

Ryder Cup in New York: Record-Setting Hopes and Fan Concerns

Organizers anticipate record attendance and revenue, but worry remains about fan behavior.
FARMINGDALE, NY - SEPTEMBER 22: Cameron Young of Team USA hits his tee shot on the third hole during the 2025 Ryder Cup Practice Round at Bethpage State Park on Monday, September 22, 2025 in Farmingdale, New York.
September 23, 2025

U.S. Ryder Cup Players Will Be Paid. Not Everyone Is Pleased

Americans are receiving a $200,000 stipend, and not everyone is pleased.
Cheryl Reeve
September 21, 2025

How Cheryl Reeve Turned the Lynx Into the WNBA Gold Standard

Reeve has Minnesota six wins away from an unprecedented fifth WNBA title.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

How Soccer Star Jozy Altidore Became a Buffalo Bills Owner

Jozy Altidore discusses building a business legacy off the field.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.