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Saturday, March 2, 2024

Tempo Sports Intelligence Seeks to Change Evaluation of Corporate Partnerships

Tempo Sports and Entertainment will cater to clients of all sizes in evaluating and negotiating corporate partnerships as well as brand and business development representation. Image via Tempo Sports and Entertainment

Tempo Sports Intelligence, a sports marketing agency based in Minneapolis, Minnesota, announced this morning that it will officially launch this month.

The agency will cater to clients of all sizes in evaluating and negotiating corporate partnerships as well as brand and business development representation.

In a press release obtained by Front Office Sports, Founder and CMO, Deric Manrique noted how upcoming major sporting events in his home state have presented the opportunity to make navigating these partnerships easier for the organizations hosting those events.

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“With Minnesota gearing up for a huge year of sporting events starting with 2017 X Games and leading up to 2018 Super Bowl and 2019 Final Four, companies and businesses owners are looking to capitalize on the immense market of the sports world but don’t necessarily know how. We saw an industry need and decided to be the solution by developing a model to create value in partnerships that brands and agencies miss.”

Manrique brings nearly a decade of experience to this new endeavor. He spent nearly four and a half years in sales and business development with professional sports teams in Minneapolis before spending two years in an agency environment with the Manrique Group as the Vice President and later the President.

For more on Manrique’s professional journey, read his exclusive interview with FOS from a few years back.

What will set Tempo apart from other sport and entertainment agencies will be a proprietary evaluation model for potential and existing corporate partnerships by the name of TempoCheck, which Manrique designed himself.

The newly launched agency will take on clients of any size, “To help them negotiate from a stronger position and accurately determine which corporate partnerships and endorsements to renew, drop or add.” Image via Tempo Sports and Entertainment

Per the press release, the model consists of a system of algorithms that objectively analyzes for “150+ tangible/intangible data points to generate custom partnership evaluations” based on brand objectives set by the client.

While other agencies provide services akin to this, the difference with TempoCheck is it is advertised to produce more effective results in under an hour.

“Similar reports done by agencies and outside consultants are much less effective and could take upwards of two weeks, costing companies time and money. This automated model will undercut the market in terms of cost while saving weeks of time.”

Initially, Tempo will only offer this service to the clients that it will represent. However, the company indicated that there are plans to offer TempoCheck as a subscription based software service down the line.

For more information on how Tempo plans to shake up the world of sport and entertainment marketing, visit their website.

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