Want more from Front Office Sports
in your search results?
As the U.S. attempts to win its first Solheim Cup since 2017, the team’s uniform provider is hoping to win over the squad on a long-term basis.
While most of the world’s top golfers get paid big bucks to rep brands like Nike, Adidas, or Callaway on the LPGA Tour, this week, Team USA is being outfitted by Dunning Golf, a high-end performance apparel brand that only released its first women’s collection in 2022.
Dunning took over Team USA responsibilities ahead of last year’s Solheim Cup, signing a two-year deal. That brought some stability after Cutter & Buck provided the uniforms in 2021 after Jofit did so in 2019.
In 2022, Team USA officials reached out to Dunning and met with company leaders at that year’s U.S. Women’s Open in North Carolina, Dunning Golf president Mike Elliott tells Front Office Sports. The final say came down to U.S. captain Stacy Lewis, who ultimately decided on Dunning being Team USA’s uniform provider. Elliott is hopeful the relationship can continue in 2026 and beyond when the U.S. will likely have a new captain.
Look Good, Play Good
With the Solheim Cup taking place just outside Washington, D.C., on the same week as Sept. 11, Lewis wanted Team USA’s apparel to honor the six branches of the U.S. Armed Forces across the event’s three practice rounds and three competition days. Friday’s uniforms are inspired by the Coast Guard, Saturday’s by the Navy, and Sunday’s by Space Force.
Logistics have been tricky, though. The 12-person squads weren’t finalized until a few weeks ago when the U.S. and Europe made their captain’s picks, so Team USA had to preorder outfits for 18 golfers just to be safe.
Dunning is one of many brands seeking to capitalize on golf fans who want to sport red, white, and blue this week. The Solheim Cup built its biggest merchandise building ever, a 10,000-square-foot structure near a main spectator gate.
Download the FOS App
The business of sports, in your pocket.
Scan the QR code to get the app now.
