Videos

Inside IMSA: A Series on the Rise

IMSA’s unique relationship with manufacturers and fans has given it a leg up on other racing series.

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Inside Toyota’s Massive Daytona Activation

At Daytona, Toyota has made a significant investment in delivering their brand to consumers.

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The Recruiting Revolution

Whether schools are helping athletes build their brands or wowing them with flashy graphics, social media is playing a major role in today’s recruiting process.

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Mike Zavodsky on Partnerships, BSE Global’s Approach, and What it Took to Be One of the NBA Teams to Land a Jersey Patch Deal

BSE Global’s CRO breaks down selling portfolio partnerships, the Infor agreement, and how the group has been able to be agile in their sales process.

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Sara Slane on the AGA, Sports Betting, and the Future of the Industry

For Slane, integrity fees aren’t the way to go.

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Shot Callers Episode 4: Ryan Musselman, SVP, Global Partnerships at Infinite Esports & Entertainment

Throughout the episode, we peel back the layers of the esports industry and take a deep dive into what has become the hottest topic in all of sports business. 

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Shot Callers Episode 3: Ryan Bishara, Director, Corporate Partnership Strategy at Los Angeles Football Club (LAFC)

In the third episode of Shot Callers, Ryan Bishara breaks down how LAFC plans to leverage their partnership with YouTube in more ways than one, how the club stood out in a crowded sports market, and what advantages they had.

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Kings of The Court: How Duke Basketball Has Continued To Excel On Social Media

Through a renewed investment in digital, the department has become a content powerhouse.

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PlaySight Goes Back to School

Company to deliver best-in-class technology to high schools across the country. A PlaySight camera in the Sierra Canyon Gym (Photo via Playsight) PlaySight’s SmartCourt sports technology is probably coming to a […]

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How Instagram’s New “Live With” Feature Can Work For Sports Teams

It could be a game-changing feature. (Via Instagram) On Tuesday, Instagram announced its plan to add a new feature to its live video streaming capabilities. While it has no formal […]

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