• Loading stock data...
Saturday, November 9, 2024
DEADLINE EXTENDED: The Best Employers in Sports survey is now open through Nov. 13 Learn More

Shot Callers: Charlie Greenwood, Founder of Triple Scout

(Sports Tech Tokyo is a proud partner of Front Office Sports)

In the sports tech space, there are plenty of individuals and groups looking to consult with young companies looking to grow their operations. These consultants can be highly beneficial and look to partner with companies that fit well with their own skills and personalities.

Charlie Greenwood is the founder and CEO of Triple Scout: his company that consults with investors, sports teams/leagues, and sports tech companies looking to understand what strategies and technologies can help them achieve their organizational goals. Greenwood spoke with Front Office Sports at Sports Tech Tokyo about what he learned at the conference, what makes companies stand out to him as a consultant, and what he enjoys about pursuing such an independent career path.

Edited highlights appear below:

On what he learned at Sports Tech Tokyo (0:20):

Greenwood: “It’s been an amazing operation to get so many companies here. That’s quite incredible I think with the sheer number of organizations that operate in the sports tech space. I think one of the big things [that I learned] is actually there’s a lot of companies doing very similar stuff.”

SEE MORE: Shot Callers: Tracy Deforge, Founder of The Players’ Impact

On finding a handful of companies that he wants to work with at the conference (2:39):

Greenwood: “I know there’s been a good element of pre-vetting before the companies turn up. So I think in terms of finding something genuinely new and a bit different, I think that’s probably what I was expecting. What I probably wasn’t expecting was that the general baseline was going to be at such a good level. You take a hundred companies, you think there’s going to be quite a few that aren’t so good but actually there are lots of very good companies. Not all of them are genuinely innovative. Some are just generally doing a good job with good solid products, which can still be a good business.”

On what will be the next frontier in sports tech (3:40)

Greenwood: “There’s a lot of companies of interest surrounding analysis of on-pitch performance…There’s a lot of money that’s been raised quite recently and you really see many companies saying they’re doing stuff around stats. Well, there’s a bar now that has been set in terms of computer vision and A.I. and processing, and predictive analytics and if you’re not reaching that bar…you have to be in order to be playing in this space. So I think that’s one really interesting area.”

SEE MORE: Shot Callers: Unmish Parthasarathi, Founder of Picture Board

On what brought him into this industry (5:47)

Greenwood: “About three or four years ago was when I started doing things on my own. Before that, I had what my wife would describe as a proper job at AEG. Before that I was on my own for about three or four years as well. I think piece of working that I really enjoy is that it is up to you. Which does get a bit squeaky sometimes but I like just having to worry about myself and make sure that the contracts are right as well. I’m quite fortunate in that in the last 12 months a lot of my work has now moved from being project based to being retain based.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Members of the NY Giants run onto the field to start the game between the New York Giants and the Washington Commanders at MetLife Stadium in East Rutherford on Sunday, Nov. 3, 2024.

The NFL Is Becoming the League With No Borders

Where will the NFL go next? International expansion will only get bigger.
Surrounded by family members and supporters, Donald Trump makes his acceptance speech at his Election Night Watch Party at the Palm Beach County Convention Center after being elected the 47th President of the United States November 5, 2024.

Republicans Won Big in the 2024 Election. So Did the NCAA

“It’s a bad day to be a college athlete,” one staffer says.
Sep 1, 2024; Atlanta, Georgia, USA; PGA TOUR Commissioner Jay Monahan addresses the gallery gathered on the 18th green after the final round of the TOUR Championship golf tournament.

Not So Fast: PGA Tour–LIV Merger Not Done Yet

Multiple industry sources say reports of professional golf’s unification are premature.
podcast thumbnail mobile
Front Office Sports Today

First College Football Playoff Rankings Mark New Era

0:00

Featured Today

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion
November 2, 2024

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.
November 1, 2024

Mission Swing State: College Football’s Political Advertising Battle

Trump, Harris, and the PACs that support them are utilizing the sport.
October 31, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.

Fundamentals: Andrea Williams (Women In Sports)

Welcome to the latest episode of Fundamentals, a Front Office Sports interview…
November 17, 2020

Fundamentals: Women In Esports

On this episode of Fundamentals, three guests join the show to discuss the opportunities for women in the gaming industry, as well as the challenges they face.
February 24, 2021

Fundamentals: Women in Sports

Welcome to the latest episode of Fundamentals, a Front Office Sports interview…
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
September 22, 2020

Fundamentals: USTA CEO Michael Dowse

Dowse, the CEO and executive director of the national governing body for tennis, discussed the unique challenges of a fan-less US Open and growing the sport in the U.S.
July 28, 2020

Fundamentals: RISE CEO Diahann Billings-Burford

Diahann Billings-Burford is the CEO of RISE, a national nonprofit whose mission is to use sports as a means of eliminating racial discrimination and acting as a vehicle for social justice and societal equality.
July 24, 2020

Fundamentals: MLL Commissioner Sandy Brown

Sandy Brown — commissioner of Major League Lacrosse — discusses the logistics and realities of the league’s return to play with a single-location tournament format, along with the growth of the sport as a whole.
July 17, 2020

Fundamentals: Evil Geniuses CEO Nicole LaPointe Jameson

Nicole LaPointe Jameson, CEO of professional esports team Evil Geniuses, discusses the state of esports and what is next for the organization.