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    Under Armour

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    Under Armour Did Not Renew WNBA Shoe Deal
    Jacy Sheldon also wears logo-less Holo shoes due to WNBA apparel rules.
    June 11, 2026
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    FILE PHOTO: Golden State Warriors guard Stephen Curry (30) smiles on the court after defeating the Los Angeles Clippers during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome.
    Athletes
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    Curry’s Li-Ning Deal Is a Shot at His Own Jordan Brand
    The NBA star signed a reported 10-year, $300 million deal with Li-Ning.
    June 2, 2026
    Apr 20, 2026; Boston, MA, USA; Sharon Lokedi (101) wins the women's division at the 130th running of the Boston Marathon.
    Retail
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    Under Armour Pushes Sports Reset Amid Weak Earnings
    Revenue was down 1% in the quarter.
    May 12, 2026
    Retail
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    Kelsey Plum Latest Star Endorser to Leave Under Armour
    Plum wore Adidas at Unrivaled. 
    April 21, 2026