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Sunday, February 25, 2024
Rates for the 2024 Best Venue Awards increase this Sunday at 11:59 p.m. ET


Arizona Diamondbacks

Anheuser-Busch’s Latest ‘Cocktail-Inspired’ Hard Seltzer Launches Sports Partnerships

The hard seltzer is a play to appeal to consumers looking for a “more complex”…
August 24, 2020
Truly Natural Light Seltzer

Truly, Natural Light Pushing Hard Seltzer Further Into Sports

With massive potential upside in the alcohol industry, some hard seltzer makers are making a…
November 5, 2019
NHL alcohol industry partnerships

Alcohol Industry Segmentation Offers NHL New Partner Opportunities

Photo Credit: Sarah Stier-USA TODAY Sports The NHL is altering how it partners with beverage…
October 2, 2019