Tech

AR and VR Bring New Engagement Opportunities to Sports

As more sponsorships move away from traditional buys and focus their efforts on engaging consumers, AR and VR will play larger roles in the overall activation mix.

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AI-Powered Basketball App To Give Players New Training Assist

The app hopes to leverage the power of AI to deliver an experience that allows players from high school all the way up to the pros to impove their skills.

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Nike by Melrose Opens With Community and Digital Emphasis

The new Nike store offers a look into a future of retail that promises a more personalized and connected experience for shoppers.

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MLB Swings for the Virtual Fences With New VR Home Run Derby

The influence of VR on the Home Run Derby adds in a new element that gives any fan the chance to experience the thrill of the competition.

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Why GumGum Is Turning to a Media Value Index for More Clarity When It Comes to Sponsorship Evaluations

The company hopes the new products will give teams, brands, and agencies new insight into the value of their partnerships.

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Ephesus Brings Game-Changing Technology to Lights

These aren’t your grandpa’s lighting fixtures.

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Stance Socks: Embracing The Uncommon Thread

Stance has become a household name thanks to their commitment to quality and a unique take on a classic article of clothing.

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With Global Sports Venture Studio, Startups and Properties Now Have Innovative New Resource

Brands such as adidas, DICK’S Sporting Goods and Fox Sports are all getting in on the action.

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Real-Time Social Data and Its Untapped Potential

With Crowd 411, teams now have the ability to see how their fans are feeling at games based on their social posts.

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Why MiLB is Turning to AI to Open New Doors

The league has teamed up with Satisfi Labs to deliver a solution they believe will change the way they do business as a whole.

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