As more sponsorships move away from traditional buys and focus their efforts on engaging consumers, AR and VR will play larger roles in the overall activation mix.
The app hopes to leverage the power of AI to deliver an experience that allows players from high school all the way up to the pros to impove their skills.
The new Nike store offers a look into a future of retail that promises a more personalized and connected experience for shoppers.
The influence of VR on the Home Run Derby adds in a new element that gives any fan the chance to experience the thrill of the competition.
The company hopes the new products will give teams, brands, and agencies new insight into the value of their partnerships.
Stance has become a household name thanks to their commitment to quality and a unique take on a classic article of clothing.
Brands such as adidas, DICK’S Sporting Goods and Fox Sports are all getting in on the action.
With Crowd 411, teams now have the ability to see how their fans are feeling at games based on their social posts.
The league has teamed up with Satisfi Labs to deliver a solution they believe will change the way they do business as a whole.
