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    Super Bowl Halftime Show

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    Usher Didn’t Get Paid to Play the Super Bowl—but He Did Earn $52.5M in Exposure
    Putting a dollar amount on the exposure one artist got from the Big Game.
    February 12, 2024
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    Rihanna makes history at Super Bowl.
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    Rihanna Makes History With Halftime Performance
    She’s the first female billionaire and known pregnant person to perform.
    February 12, 2023
    Halftime Show
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    Apple Music Lands Super Bowl Halftime Show Sponsorship Deal
    Apple Music takes over as sponsor of the Super Bowl Halftime Show.
    September 23, 2022
    Super-Bowl
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    The Curtain Falls on Pepsi’s Super Bowl Halftime Show Run
    Pepsi renewed its deal with the NFL, but it will no longer serve as the…
    May 24, 2022