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Monday, February 10, 2025

Super Bowl Halftime Show

Feb 6, 2025; New Orleans, LA, USA; Recording artist Kendrick Lamar poses for a photo during a press conference for the Super Bowl LIX Halftime Show at Media Center

Kendrick Lamar’s High-Risk, High-Reward Super Bowl Halftime Show

The performance is a boon for the league—but not without complications.
February 7, 2025

Usher Didn’t Get Paid to Play the Super Bowl—but He Did Earn $52.5M in Exposure

Putting a dollar amount on the exposure one artist got from the Big Game.
February 12, 2024
Rihanna makes history at Super Bowl.

Rihanna Makes History With Halftime Performance

She’s the first female billionaire and known pregnant person to perform.
February 12, 2023
Halftime Show

Apple Music Lands Super Bowl Halftime Show Sponsorship Deal

Apple Music takes over as sponsor of the Super Bowl Halftime Show.
September 23, 2022