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Friday, May 9, 2025
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    Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

    Super Bowl Halftime Show

    Feb 9, 2025; New Orleans, LA, USA; Philadelphia Eagles linebacker Jalyx Hunt (58) and linebacker Josh Sweat (19) tackle Kansas City Chiefs quarterback Patrick Mahomes (15) during the first half of Super Bowl LIX at Caesars Superdome.
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    Super Bowl Set Viewership Record at 127.7M, Hints at Fox Streaming Future
    The historic figure improves by 3% from last year’s game.
    February 11, 2025
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    Feb 6, 2025; New Orleans, LA, USA; Recording artist Kendrick Lamar poses for a photo during a press conference for the Super Bowl LIX Halftime Show at Media Center
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    Kendrick Lamar’s High-Risk, High-Reward Super Bowl Halftime Show
    The performance is a boon for the league—but not without complications.
    February 7, 2025
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    Usher Didn’t Get Paid to Play the Super Bowl—but He Did Earn $52.5M in Exposure
    Putting a dollar amount on the exposure one artist got from the Big Game.
    February 12, 2024
    Rihanna makes history at Super Bowl.
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    Rihanna Makes History With Halftime Performance
    She’s the first female billionaire and known pregnant person to perform.
    February 12, 2023