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Tuesday November 28, 2023
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Podcast
sports drink
Marketing
| by
Pat Evans
Sports Drinks Battle Expands Into Music With BodyArmor's Carrie Underwood Deal
Carrie Underwood joined NBA star James Harden in the first TV campaign for the company’s…
January 12, 2021
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General
| by
Pat Evans
Sports Drink Industry Quickly Filling Up Behind Gatorade
Gatorade has long held the top position in the multi-billion dollar sports drink category, but…
December 23, 2020
Marketing
| by
Pat Evans
Gatorade Focuses on G League As A Pathway for Innovation
Photo Credit: Steve Mitchell-USA TODAY Sports As the most active sports time of the year…
August 28, 2019
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