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    BodyArmor
    Marketing
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    Sports Drinks Battle Expands Into Music With BodyArmor’s Carrie Underwood Deal
    Carrie Underwood joined NBA star James Harden in the first TV campaign for the company’s…
    January 12, 2021
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    BodyArmor Goalie
    General
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    Sports Drink Industry Quickly Filling Up Behind Gatorade
    Gatorade has long held the top position in the multi-billion dollar sports drink category, but…
    December 23, 2020
    Gatorade G-League
    Marketing
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    Gatorade Focuses on G League As A Pathway for Innovation
    Photo Credit: Steve Mitchell-USA TODAY Sports As the most active sports time of the year…
    August 28, 2019