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    Dallas Wings center Teaira McCowan (15) reaches for the ball Sunday, Sept. 15, 2024, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Dallas Wings, 110-109.
    Leagues
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    Nike’s New CEO Doubles Down on NBA, WNBA
    The 12-year deal is reportedly “much bigger” than its last billion-dollar one.
    October 21, 2024
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    A view of the Charlotte Hornets jersey with new jersey patch sponsor Feastables.
    Deals
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    MrBeast Lands The First Creator-Led Brand Jersey Patch
    Feastables will be the Charlotte Hornets’ official jersey patch sponsor.
    October 2, 2023
    Media
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    NBA Sponsorship Deals Hit $1.46B, Nears NFL Mark
    IEG estimates that the NBA made a record $1.46 billion in sponsorship revenue this season,…
    June 29, 2021
    Quick Hits
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    Jersey Patch Push
    A successful new revenue stream, the pandemic could cause a drop in patch revenue despite…
    November 17, 2020