• Loading stock data...
Monday, May 20, 2024

MrBeast Lands The First Creator-Led Brand Jersey Patch

  • Feastables will be the Charlotte Hornets’ official jersey patch sponsor.
  • The snack brand was founded by YouTube superstar Jimmy “MrBeast” Donaldson.
A view of the Charlotte Hornets jersey with new jersey patch sponsor Feastables.
Charlotte Hornets

YouTube creators are officially getting in on NBA jersey sponsorship.

On Monday, the Charlotte Hornets announced that Feastables — the snack brand founded by YouTube superstar Jimmy “MrBeast” Donaldson — is its new official jersey patch sponsor.

The Feastables logo will appear on the Hornets’ jerseys starting this season, as well as those of the G League’s Greensboro Swarm and the NBA 2K League’s Hornets Venom GT (both virtual and physical).

Terms of the deal were not disclosed, but a Hornets spokesperson told Front Office Sports that it was negotiated in-house.

The Brooklyn Nets’ partnership with online trading platform Webull is currently the most lucrative at $30 million per year, narrowly edging out the Los Angeles Lakers’ pact with South Korean food brand Bibigo at $25 million. The New York Knicks are reportedly seeking a jersey patch deal in the $30 million-per-year range.

Feastables is the first creator-led brand to land a jersey sponsorship in the United States’ four major leagues. YouTube creator Dude Perfect is the main kit sponsor for English Premier League side Burnley’s academy teams and is an investor in the club.

“This partnership is a first of its kind, and I am excited to see how creator-brands and the NBA continue to work together into the future,” said Feastables’ Reed Duchscher.

Now that MrBeast has opened Pandora’s box, other YouTube stars could get into the sports jersey sponsorship mix.

PRIME energy drink — founded by YouTube celebrities Logan Paul and KSI — already has non-jersey partnerships with FC Barcelona, Arsenal, Bayern Munich, the Los Angeles Dodgers, and the UFC. Paul’s brother, Jake, co-founded sports betting app Betr, which was recently valued at $300 million.

Copy Link
Link Copied
Link Copied

What to Read

The WNBA Rookies Are Creating a New Celebrity Row

Major celebs like Kim Kardashian and Latto are showing up for the newbies.

DSG’s Path to Revival Faces Major Pushback from MLB, NBA, and NHL

Three major pro leagues raise further concerns about the bankrupt Bally Sports parent.

Amazon’s Thursday Night Fever: Banking on Caitlin Clark’s Impact

Clark makes her home debut for the Indiana Fever on Thursday night.

Caitlin Clark Debuts With WNBA’s Most-Watched Game in Decades

The game averaged 2.12 million viewers, the WNBA’s highest since 2001.
podcast thumbnail mobile
Front Office Sports Today

Bare Knuckle Fighting Comes Out of the Shadows


Featured Today

Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

How an ‘Extremely, Extremely Rare’ Contract Created the Villanova Knicks

Josh Hart’s second contract was unique in its structure, his agent and an expert say.
April 23, 2024

Caitlin Clark’s Nike Deal Reportedly Worth $28 Million Over Eight Years

The deal would become the largest for a women’s basketball player.
May 6, 2024

Potential Everton Buyer Accused of Enormous Fraud in Lawsuit

Miami-based 777 Partners faces its biggest legal blow yet.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
April 22, 2024

Apple Reportedly Close To Winning Broadcast Rights for Club World Cup

Apple’s deal would be FIFA’s first single worldwide broadcast contract.
April 19, 2024

Memphis and FedEx Strike Unique Corporate NIL Deal For $25 Million

The logistics company has a long-standing relationship with the university.
April 18, 2024

NBA Media Rights Likely Headed for Open Market Next Week

The league is reportedly letting Monday’s deadline pass without a deal.
April 18, 2024

Caitlin Clark ‘Nearing’ $20 Million-Plus Nike Deal: Report

Clark had an NIL deal with Nike at Iowa as well.