social strategy

NFL Social Content Manager Jordan Dolbin on Building Athletes’ Social Presence

Subscribe: iTunes | SoundCloud As personal branding continues to create opportunities for professional athletes, leagues are creating programs to help players improve their social presence with greater resources and education. Jordan Dolbin is […]

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Midnight Oil’s Jack Appleby on Digital Lessons From His Extensive Career

Jack Appleby joins the Social on the Sidelines crew to chat about lessons in digital media from a productive career to date with several renowned agencies.

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Why a Good Strategy Goes Beyond Just Great Content

Like a general without a battle plan, a social team can be lost without a good strategy.

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