Social Media Marketing

How The NFL is Using Dynamic Content Marketing and Effective Targeting to Serve Products to Fans

(imre is a proud partner of Front Office Sports) Fans’ obsession with their favorite sports isn’t confined to the regular season. It is an affair that lasts throughout the entire […]

By /
Growing an Audience on Emerging Social Platforms: TikTok and Beyond

(Conviva is a proud partner of Front Office Sports) Everyone is buzzing about TikTok. The sports industry, in particular, has started to grow an impressive following with various leagues, teams, […]

By /
Without Live Events, Social Media Takes Center Stage For College Athletes

A farewell post complete with a college highlight video from Marquette’s Markus Howard has more than 6,000 more likes and almost 14,000 more video views than his average post with […]

By /
Top Women’s Basketball Programs Chasing Wins on Social and On Court

As the Oregon women’s basketball team’s senior class rolls on to success and senior forward Sabrina Ionescu finishes up a historic career, the school’s marketing department is firing on all […]

By /
College Football Hall Of Fame Finds New Life In Atlanta

Attendance was lackluster, awareness waning and revenue dwindling for the College Football Hall of Fame in South Bend, Ind. But a move to a major market and several key strategy […]

By /
Chicago Bulls’ Kamil Strycharz Talks Building A Career In Digital

Subscribe: iTunes Powered by RedCircle The Chicago Bulls are one of the most recognizable brands in basketball and this past weekend, they hosted NBA All-Star Weekend. Kamil Strycharz, the Bulls’ Digital […]

By /
NFL Squads Use Slate To Upgrade Real-Time Social Media Presence

(Slate is a proud partner of Front Office Sports) As football fans descend on Miami for Super Bowl LIV this week, so do many of the brightest minds of the […]

By /
College Basketball’s Biggest Names See Continued Value in INFLCR

(INFLCR is a proud partner with Front Office Sports) In 2017, Kentucky basketball gave their players the power to tell their own stories on social media by signing with INFLCR […]

By /
Shot Callers: TJ Adeshola, Head of U.S Sports, Twitter

Twitter continues to be the platform where live sports discussion lives. As a result, the platform remains a very important place for the company’s partners to reach sports fans as […]

By /
How Little League Is Using Social Media To Grow Its Fanbase

While sports fans flock to social media to engage with the Little League account alongside the Little League World Series, the real work for the organization happens in those other […]

By /