Snapchat

Former NFL Player Andrew Hawkins Is Building a New Career Playbook

Former NFL wide receiver Andrew Hawkins worked hard on himself during his playing career to set himself up for a successful future.

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Will Snapchat Still Be Useful in 2019? Sports Marketing Pros Weigh In

There are more and more professionals believing that it’s a smart strategy to abandon Snapchat. So, it’s up to the company to go back to the drawing board.

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Overtime: A Sports Network for the Next Generation

Tapping into a young demographic of Instagram, Snapchat and YouTube users, Overtime has built a community of fans that help contribute to its success.

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Inside ESPN’s Snapchat SportsCenter Strategy

The show blends the best content with the best use of the platform.

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How Snap Brought Tennis to Life With Serena Williams

After using Snapchat for three years, Williams approached Snap in early 2018 to see if a collaboration between the two was possible.

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How the Louisville Bats Grew their Snapchat Following over 800%

The team turned to personalization and unique uses of the platform to engage users. Snapchat provides ways to share unique content and give viewers an opportunity to build connections with brands […]

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Run After the Crash: Documenting Michigan’s Men’s Basketball Magical Postseason Tournament Run

With a Cinderella story unfolding before their eyes over the course of those two plus weeks, Michigan’s digital team went to work. When it came to the tournament coverage, Michigan’s digital […]

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Say Cheese! West Michigan Whitecaps Put Selfies on Jerseys

All fans had to do was send in a selfie, complete with a filter, to wmwhitecaps on Snapchat. Original graphic for the Snapchat Selfie Jersey and Social Media Night. Photo […]

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