Snapchat aims to double its NBA content heading into the company’s sixth year partnering with the league — starting with the 2020 NBA Draft. Content will include shows produced by the league, real-time highlights for every game and curated “Our Stories.”
Fans will be able to walk on the court and create content wearing team gear using augmented reality, with future potential for e-commerce additions. Advertising on Snapchat’s AR lenses and filters could be worth up to $4 billion in revenue for the company. Snap Inc. shares gained nearly 5% Thursday.
Snap Data Points:
5.5 million U.S. users watch sports content daily.
37% viewership increase per episode of NBA highlights during the restarted 2019-20 season.
20% more playtime for NBA-themed Snapchat lenses compared to benchmarks.