Tuesday December 5, 2023
Newsletters Podcast
Quick Hits

Snap’s NBA Plans

November 12, 2020 | 07:22 pm | By
LeBron
Kim Klement-USA TODAY Sports
Linkedin
Copy Link
Link Copied
Link Copied

Snapchat aims to double its NBA content heading into the company’s sixth year partnering with the league — starting with the 2020 NBA Draft. Content will include shows produced by the league, real-time highlights for every game and curated “Our Stories.” 

Fans will be able to walk on the court and create content wearing team gear using augmented reality, with future potential for e-commerce additions. Advertising on Snapchat’s AR lenses and filters could be worth up to $4 billion in revenue for the company. Snap Inc. shares gained nearly 5% Thursday. 

Snap Data Points:

5.5 million U.S. users watch sports content daily.

37% viewership increase per episode of NBA highlights during the restarted 2019-20 season.

20% more playtime for NBA-themed Snapchat lenses compared to benchmarks.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Dallas Mavericks guard Luka Doncic looks to move the ball past Houston Rockets forward Jabari Smith Jr. during the second quarter at the American Airlines Center.
by

The NBA Has Autumn Relevance Thanks To In-Season Tournament
The league set a new attendance record in the month of November.
LeBron-James
by

Would Disney's ESPN Walk Away From The NBA?
Will financial pressures impact the company's decision with a longtime partner?
by

New Indiana Pacers Investor Could Offer Succession Option
The Pacers are selling a 20% minority stake in the team.
Dallas Mavericks owner Mark Cuban celebrates court side behind Luka Doncic
by

Blockbuster Mavs-Cuban Deal Puts Dallas Casino Complex In Spotlight
Deal valuing NBA team at about $3.5 billion premised on arena-casino development.
podcast thumbnail
podcast thumbnail mobile
Front Office Sports Today

Premier League Sets New Bar with Media Deals

0:00
0:00

Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.
by and

CFP Considers Super Bowl-Like Rotation For National Championship Game
Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"
The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.
The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit
FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Wasserman
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers

More in Quick Hits
patrick_mahomes
by

Super Bowl TV Viewership Sinks 8%
CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment
The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation
Learn how the NHL is using WSC Sports to increase fan engagement.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
"It's sort of the manifest destiny of the league that you expand at some point," NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand
Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.