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Retail
| by
Torrey Hart
Sue Bird Tops 2020 WNBA Jersey Sales, Maya Moore Makes Top 5
The Seattle Storm’s Sue Bird led WNBA jersey sales for the 2020 season, marking the…
October 2, 2020
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Fan Experience
| by
Torrey Hart
WNBA Merch Continues To Soar; Mercury Sell Out ‘GOAT’ T-shirt
The Phoenix Mercury’s Diana Taurasi “GOAT” T-shirt sold out of its initial stock in minutes…
September 2, 2020
Marketing
| by
Brendon Kleen
WNBA Using Growing Brand Appeal to Aid Sponsorship Push
Since the inception of the Changemaker program through the passage of a new collective bargaining…
August 25, 2020
Fan Experience
| by
Torrey Hart
New WNBA Apparel Line Leans into League’s Growing Social Activism
The line allows fans to purchase a shirt with any of the WNBA’s approximately 150…
August 23, 2020
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