Olympics

Nike Fights Growing Coronavirus Outbreak With China Playbook in Hand

Nike reported better than anticipated financial results for its fiscal third quarter, amid a global health crisis that stands to negatively impact key company markets in North America and Europe […]

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Tokyo Olympics Postponed Until Next Year in First-Ever Delay of Games

International Olympic Committee President Thomas Bach and Japanese Prime Minister Shinzo Abe held a conference call this morning in which they announced the postponement of this summer’s Olympic Games, which […]

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Female Sports Executives See Growth Ahead, As Well As Challenges

2019 was a year of many firsts for women in sports. The WNBA made former Deloitte CEO Cathy Engelbert its first-ever commissioner and has since negotiated a new, historic CBA. […]

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NBC’s Curling Coverage Focuses On Sound And Strategy To Grow Viewership

While NBC Sports has found continued success with extremely valuable media properties like “Sunday Night Football,” which finished the NFL season as the number one primetime show a record ninth […]

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Peacock to Challenge Streaming Landscape, Including NBC Sports Gold

NBCUniversal’s Peacock streaming service will launch on April 15, featuring the 2020 Tokyo Olympics as the first major sports attraction for fans.  The network is set to feature five hours […]

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Missy Franklin Finds Her Lane In Retirement With Long-Term Brand Deals

When you ask six-time Olympic medalist Missy Franklin about life after swimming, you won’t hear about regret or retirement.  Instead, the 24-year-old smiles as she shares the story of life […]

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Golf Majors Seek Boost In Female Coverage

The LPGA Tour and USGA have partnered with SheIS, an organization centered around promoting female empowerment through women’s sports. Centered around the 75th anniversary of the U.S. Women’s Open in […]

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Team USA’s Monica Abbott Growing American Softball Amidst The Sport’s Olympic Return

(BrandForward is a proud partner of Front Office Sports) After a long absence, softball is returning to the Olympics at Tokyo 2020 after last appearing in 2008. Team USA recently […]

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NBC Surpasses $1B In Ads Sold Ahead of the 2020 Tokyo Olympics

Just over seven months away from the opening ceremony in Tokyo on July 24, NBC has surpassed $1 billion in national advertising revenue commitments, the network said  That is a […]

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How TikTok Is Helping Sports Leagues And Teams Better Engage With Female Fans

Attracting new female fans and super-serving existing ones is top of mind for just about any sports league, team or media property. Since it launched in 2017, TikTok has played […]

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