NHL

Positive Tests

Utah Jazz forward Rudy Gobert’s positive coronavirus test in March shut down the sports world, and while it’s now starting back up, athletes are still testing positive. Gobert’s case in […]

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Amazon Signs On For New Seattle Arena Naming Rights

Amazon has signed a long-term deal to become the naming rights partner to the new arena being built in Seattle that will house the city’s new NHL team and the […]

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Batter Up!

Baseball will finally start next month, as MLB announced yesterday that a 60-game season would begin on July 23 or 24. The MLB Players Association agreed to report to training […]

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Sports Set To Return With Ample New Opportunities For Sponsors

As sports leagues navigate their way back to live games, stakeholders across the industry are trying to figure out the answer to the multi-million dollar question of how sponsors will […]

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Golden Knights See AHL Team in Las Vegas as Value For Players, Fans

Before the Vegas Golden Knights even played their first NHL game in 2017, team president Kerry Bubolz said the organization had a goal of having an American Hockey League team […]

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Cultural Change

Just days after the NHL announced the creation of four commissions on diversity, several minority hockey players have launched the independent Hockey Diversity Alliance. The alliance, made up of seven […]

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NHL Launches Four Committees To Work on Hockey’s Diversity Issues

The NHL launched four committees to “examine and take action on diversity issues facing the league and sport,” becoming one of the first major professional leagues to take action on […]

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Sharks, Golden Knights Turn to Gaming and Online Shows to Reach Fans

The NHL’s San Jose Sharks and Las Vegas Golden Knights launched subscription-based fan clubs featuring exclusive merchandise and behind-the-scenes content for out-of-market supporters in 2019. But the coronavirus pandemic has […]

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NHL Reveals Plans

The NHL will return this season by jumping right into the playoffs with the top-12 teams in each conference heading to two hub cities for round-robin play before beginning a […]

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Leagues Making Moves

The NFL expects stadiums to be full this fall. NFL Vice President of Football Operations Troy Vincent said that’s the league’s position of the moment, and will change if and […]

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