NFL Draft

Agents, College Players Face Uncertain Road to NFL Draft

Agents are struggling to advise players on a college football season filled with unknowns — especially for the players who might not get a season at all.

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TikTok Dives Deeper Into Long-Form Sports Content

TikTok made its name by appealing mainly to Generation Zers with its short, binge-worthy videos that users gravitate towards.  But now as the platform looks to expand, TikTok has set […]

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Sharks, Golden Knights Turn to Gaming and Online Shows to Reach Fans

The NHL’s San Jose Sharks and Las Vegas Golden Knights launched subscription-based fan clubs featuring exclusive merchandise and behind-the-scenes content for out-of-market supporters in 2019. But the coronavirus pandemic has […]

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NFL Expands Life Skills Program to Prep College Players for Life After the Game

The NFL is expanding its College Outreach Program, which aims to help prepare collegiate student-athletes across the country for all that comes after college – whether that means a professional […]

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Malcolm Jenkins Charting A Path From Football to Film

Until college, Malcolm Jenkins had only one focus in mind: sports. Whether it was football in the fall, or track and field in the winter and spring, his high-school life […]

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TV Talent Hunker Down To Wait For A New Sports Broadcast World

Kenny Albert of Fox Sports is shooting videos for charity. And enjoying rare dinners at home with his wife and daughters. After watching the cancellation of his beloved Little League […]

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ESPN Ad Sales Lag Without Live Sports As ESPN+ Subscribers Grow

ESPN+ witnessed strong subscriber gains amid the coronavirus pandemic, which impacted the OTT service for only a couple of weeks in Walt Disney’s fiscal second quarter.   As of March 28, […]

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College Social Accounts Piggyback Off NFL Draft Success

The 2020 NFL Draft operated with few hiccups despite its virtual shift, drawing a record-setting number of viewers across all three days of its coverage. That benefited the league and […]

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Washington Redskins Lean On Wale For Deeper D.C. Connection

With the NFL Draft going completely virtual this year, many of the league’s 32 teams are turning to their local celebrities to engage with their fan bases stuck at home.  […]

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Virtual Draft and NFL Rules Help Forge Unique Brand Integrations

Entering the 2020 NFL Draft representing the marketing interests of three projected first-round picks, Everett Sports Marketing founder and Director of Football Dan Everett said the agency had big plans […]

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